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Opt-in Screen

The Freemius SDK comes with a default opt-in screen that went through many improvement iterations to maximize clarity and optimize conversion rate while adhering to the standard WP Admin UI styles.

As every plugin/theme is unique, you may want to customize the opt-in screen to better match your product’s style/tone/brand and audience. You can leverage one or more of the opt-in hooks (actions & filters) to achieve that.

Default Opt-In Messages

The opt-in message consists of a header and a message and varies according to the state of the admin.

Here’s the default opt-in message that new users that activate your product will see:

Freemius WordPress Plugin Opt-In

Never miss an important update

Opt in to get email notifications for security & feature updates, and to share some basic WordPress environment info. This will help us make the {product_type} more compatible with your site and better at doing what you need it to.

The default opt-in message that your existing users (people who have already had your product activated, prior to updating to Freemius-integrated version) will see is:

Freemius WordPress Plugin Opt-In - On Update

Thank you for updating to Awesome Plugin v{product_version}!

We have introduced this opt-in so you never miss an important update and help us make the {product_type} more compatible with your site and better at doing what you need it to.

Opt in to get email notifications for security & feature updates, and to share some basic WordPress environment info. If you skip this, that’s okay! {product_title} will still work just fine.

Opt-In Message Customization

To customize either of these default messages – simply use the following filters we’ve created:

  • connect-header_on-update and connect_message_on_update to override the default message existing users will see
  • connect-header and connect_message to override the default message new users will see

Here’s an example of how that can be done:

    function my_fs_custom_connect_header_on_update( $header_html ) {
        		$user = wp_get_current_user();
						return sprintf(
                __( 'Thanks %s for updating to our latest release!', 'my-text-domain' ),
								$user->user_firstname
						);
		}

    my_fs()->add_filter( 'connect_message_on_update', 'my_fs_custom_connect_header_on_update' );
		
    function my_fs_custom_connect_message_on_update(
        $message,
        $user_first_name,
        $product_title,
        $user_login,
        $site_link,
        $freemius_link
    ) {
        return sprintf(
            __( 'Please help us improve %2$s! If you opt-in, some data about your usage of %2$s will be sent to %5$s. If you skip this, that\'s okay! %2$s will still work just fine.', 'my-text-domain' ),
            $user_first_name,
            '' . $product_title . '',
            '' . $user_login . '',
            $site_link,
            $freemius_link
        );
    }

    my_fs()->add_filter( 'connect_message_on_update', 'my_fs_custom_connect_message_on_update', 10, 6 );

Opt-In Icon Customization

When you are running your plugin or theme on a localhost environment, if your product is hosted on WordPress.org, the SDK will automatically attempt to download the featured profile icon from WordPress.org and store it in /freemius/assets/img/{slug}.{png|jpg|gif|svg}. If it works, all you need is to deploy the zip with the downloaded file and you are good.

If you don’t have a free product version on WordPress.org or would like to load an alternative icon, the best way is to use the plugin_icon filter:

function my_fs_custom_icon() {
    return dirname( __FILE__ ) . '/local/path/to/your/icon.{png|jpg|gif|svg}';
}

my_fs()->add_filter( 'plugin_icon' , 'my_fs_custom_icon' );

Opt-In Button Labels Customization

You can easily customize the button labels by using Freemius i18n override function. Example:

if ( function_exists( 'fs_override_i18n' ) ) {
    fs_override_i18n( array(
        'opt-in-connect' => __( 'Ok - I am in!', 'your-text-domain' ),
        'skip'           => __( 'Maybe later', 'your-text-domain' ),
    ), 'your-slug' );
}

This will set the primary opt-in button label to Ok – I am in! and replace the default skip label with Maybe Later.

Opt-In Permissions Customization

In addition to the message, the opt-in screen details in full all the permissions that will be granted to the product upon an opt-in.

Freemius WordPress Plugin Opt-In Permissions

If you’d like to track additional events/data or require additional permissions that are relevant to your product, you can leverage the permission_list filter to add custom permissions.

Here’s an example that shows how to add custom Newsletter permission:

function add_helpscount_permission( $permissions ) {
    $permissions['helpscout'] = array(
        'icon-class' => 'dashicons ',
        'label'      => my_fs()->get_text_inline( 'Help Scout', 'helpscout' ),
        'desc'       => my_fs()->get_text_inline( 'Rendering Help Scout\'s beacon for easy support access', 'permissions-helpscout' ),
        'priority'   => 16,
    );
    
    return $permissions;
}
  
  my_fs()->add_filter( 'permission_list', 'add_helpscount_permission' );

The 'priority' parameter determines the visual order of the permission on the permissions list. The default permissions priorities are: 5, 10, 13, and 20. So when using 15, the SDK will add the permission just before the last one (between permission 13 and 20).

Advanced Opt-In Customization Actions

The SDK now supports a collection of advanced actions to allow you to inject text and visual components at various stages of screen rendering. All actions receive a single associative array argument with the opt-in state (check the example below).

connect/before

For adding text or visual elements before/above the opt-in container.

function add_custom_header( $activation_state ) {
    if ( $activation_state[ 'is_license_activation' ] ) {
        // The opt-in is rendered as license activation.
    }
		
    if ( $activation_state[ 'is_pending_activation' ] ) {
        // The user clicked the opt-in and now pending email confirmation.
    }
		
    if ( $activation_state[ 'is_network_level_activation' ] ) {
        // A network-level opt-in after network activation of the plugin (only applicable for plugins).
    }
		
    if ( $activation_state[ 'is_dialog' ] ) {
        // The opt-in is rendered within a modal dialog (only applicable for themes).
    }
		
    return '
Awesome Plugin
'; } my_fs()->add_filter( 'connect/before', 'add_custom_header' );

connect/after

For adding text or visual elements after/below the opt-in container.

connect/before_message

For adding text or visual elements before/above the opt-in message header (within the opt-in container).

connect/after_message

For adding text or visual elements after/below the opt-in message (within the opt-in container).

connect/before_actions

For adding text or visual elements before/above the opt-in action buttons.

connect/after_actions

For adding text or visual elements after/below the opt-in action buttons.

Additional Customization

If the customization options above are still insufficient to the level of customization you are aiming for, you can leaverage the templates/connect.php filter, which enables you to filter the HTML of the opt-in screen.

If this is still not enough, the opt-in template is located under /freemius/templates/connect.php. The WordPress SDK is an open-source project, so you are free to modify the file as you wish. However, we strongly recommend you refrain from doing that – here are some good reasons why:

  1. The current opt-in UI and behavior was officially approved and is compliant with the WordPress.org guidelines. If you change it, the compliance with the guidelines is under your responsibility.
  2. We ran many experiments to optimize the opt-in CTR (Click Through Rate) until we achieved this enhanced variation. There’s a good reason why it looks like an OAuth screen – most users have already connected their Facebook or Google to 3rd party services before and are familiar with this UI concept.
  3. Freemius is running on hundreds of plugins and themes. Therefore, there’s a good chance that a user that installs your product had come across our opt-in before and recognizes the Freemius icon. It’s easier to trust a UI people are already familiar with.
  4. You’ll need to make those modifications again whenever you want to update to a new version of the SDK.