Build. Sell. Grow.
The Freemius Blog
For software makers of all kinds, including SaaS founders, app developers, and plugin and theme authors. If you’re building software and want to grow, you’ll find what you need here.
A growth roadmap with concise, actionable tips for every milestone of WordPress product development.

Matt Cromwell
GiveWP
The team at Freemius writes some of the best content in the WordPress space. It’s the kind of reading I bookmark for when I’m planning to sit with a coffee and enjoy but also take furious notes on what I need to do next to improve my business. It’s top-notch, can’t recommend it enough.
Join Matt Cromwell and 15,758 readers who are obsessed with building a profitable WordPress product business.
Getting your SaaS go-to-market strategy right without a budget doesn’t mean doing everything on a smaller scale. It means doing one thing well. The three motions that work for early-stage SaaS founders
How are you supposed to keep the lights on when just 1.74% of new pages break into Google’s Top 10 within a year? Get started with Freemius Built for the success of
You built a feature to solve a real problem. It works. It’s useful. But no one’s using it. Not because the code is broken. Not because the UX is clunky. But because
If you’re still handling repetitive marketing tasks manually, you’re not just wasting valuable time – you’re actively taking hours away from product development, feature improvements, and the core work that grows your
Many software makers fail to capitalize on profit opportunities because they don’t look at their data — at least not the right way. Get started with Freemius Built for the success of
Freemius is built on collaboration — within our team and within our community of software makers. As we move beyond WordPress to encompass software making as a whole, our brand had to
The new WordPress plugin repository was officially released, replacing the old “legacy” one. Many community members (including me) feel that most of the issues that were addressed during the feedback phase were
With over 38,000 plugins in the WordPress directory, it can be difficult to make yours stand out and get people hitting the ‘download’ button. Your plugin page is really the first and
Hosting a plugin on the WordPress.org repository is one of the most popular (and effective) ways of kickstarting a successful freemium business. If it’s your first time submitting a plugin to the
Ever wondered why your competitors have a plethora of reviews or why they seem to be better at generating them? It’s not because their customers love them more or are unusually vocal
Many WordPress plugin developers have started to pursue the add-ons model to monetize their plugin, especially after seeing the great success of WooCommerce, which was just acquired for $30M by Automattic. So
Building a WordPress website is all about customization to make it look and act the way a customer wants. So, what does that mean for plugin and theme developers like yourself who
Ever wondered why your competitors have a plethora of reviews or why they seem to be better at generating them? It’s not because their customers love them more or are unusually vocal
Many WordPress plugin developers have started to pursue the add-ons model to monetize their plugin, especially after seeing the great success of WooCommerce, which was just acquired for $30M by Automattic. So
Building a WordPress website is all about customization to make it look and act the way a customer wants. So, what does that mean for plugin and theme developers like yourself who



