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For software makers of all kinds, including SaaS founders, app developers, and plugin and theme authors. If you’re building software and want to grow, you’ll find what you need here.

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Exploring business models & best practices
Mastering pricing strategies
Mastering pricing strategies
Navigating marketplaces for maximum impact

Matt Cromwell
GiveWP

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Elevating your marketing strategies

Outbound sales tools are how solo software makers and small teams compete with companies that have dedicated sales reps. Many (if not most) makers avoid outbound entirely — it feels pushy and

November 1, 2026

Getting your SaaS go-to-market strategy right without a budget doesn’t mean doing everything on a smaller scale. It means doing one thing well. The three motions that work for early-stage SaaS founders

April 1, 2026

If a micro-SaaS pricing page gets 400 visitors a month and converts at 1.2%, that’s about five customers. Move it to 2%, and you’re at eight. Three extra customers at this stage

March 9, 2026

When a user cancels, stops logging in, or walks away after a trial, many SaaS founders move on. Churn has a way of feeling final. But looking across thousands of software businesses

February 9, 2026

Black Friday / Cyber Monday is coming fast, and a lot of makers I talk to are thinking the same thing: “Why not automate the whole thing? AI can write it all

November 26, 2025

How are you supposed to keep the lights on when just 1.74% of new pages break into Google’s Top 10 within a year? Get started with Freemius Built for the success of

November 10, 2025
Strategies for acquisitions & successful exits
Expert insights: learning from the best
Navigating taxes, privacy, and regulations
Leveraging the WordPress.org repository

A failed renewal doesn’t always mean a lost customer. Sometimes, a payment just needs another attempt or a timely reminder. Dunning management helps recover failed payments by retrying them automatically and reminding

October 28, 2026

If you’re trying to monetize desktop app software in 2026, you’re probably weighing a one-time purchase, subscription, or freemium model. The right choice depends on how your software applications deliver value after

October 21, 2026

For years, software sellers have been told to refund a legitimate complaint before it turns into a chargeback. That’s still usually the better outcome. But under a new Mastercard rule, a high

October 14, 2026
Building your dream team: hiring & growth
Successful product launch strategies
Innovative growth hacks for your business
October 28, 2026

A failed renewal doesn’t always mean a lost customer. Sometimes, a payment just needs another attempt or a timely reminder. Dunning management helps recover failed payments by retrying them automatically and reminding

October 21, 2026

If you’re trying to monetize desktop app software in 2026, you’re probably weighing a one-time purchase, subscription, or freemium model. The right choice depends on how your software applications deliver value after

October 14, 2026

For years, software sellers have been told to refund a legitimate complaint before it turns into a chargeback. That’s still usually the better outcome. But under a new Mastercard rule, a high

October 28, 2026

A failed renewal doesn’t always mean a lost customer. Sometimes, a payment just needs another attempt or a timely reminder. Dunning management helps recover failed payments by retrying them automatically and reminding

October 21, 2026

If you’re trying to monetize desktop app software in 2026, you’re probably weighing a one-time purchase, subscription, or freemium model. The right choice depends on how your software applications deliver value after

October 14, 2026

For years, software sellers have been told to refund a legitimate complaint before it turns into a chargeback. That’s still usually the better outcome. But under a new Mastercard rule, a high

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