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For software makers of all kinds, including SaaS founders, app developers, and plugin and theme authors. If you’re building software and want to grow, you’ll find what you need here.
Matt Cromwell
GiveWP
The team at Freemius writes some of the best content in the WordPress space. It’s the kind of reading I bookmark for when I’m planning to sit with a coffee and enjoy but also take furious notes on what I need to do next to improve my business. It’s top-notch, can’t recommend it enough.
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Outbound sales tools are how solo software makers and small teams compete with companies that have dedicated sales reps. Many (if not most) makers avoid outbound entirely — it feels pushy and
Getting your SaaS go-to-market strategy right without a budget doesn’t mean doing everything on a smaller scale. It means doing one thing well. The three motions that work for early-stage SaaS founders
If a micro-SaaS pricing page gets 400 visitors a month and converts at 1.2%, that’s about five customers. Move it to 2%, and you’re at eight. Three extra customers at this stage
When a user cancels, stops logging in, or walks away after a trial, many SaaS founders move on. Churn has a way of feeling final. But looking across thousands of software businesses
Black Friday / Cyber Monday is coming fast, and a lot of makers I talk to are thinking the same thing: “Why not automate the whole thing? AI can write it all
How are you supposed to keep the lights on when just 1.74% of new pages break into Google’s Top 10 within a year? Get started with Freemius Built for the success of
A failed renewal doesn’t always mean a lost customer. Sometimes, a payment just needs another attempt or a timely reminder. Dunning management helps recover failed payments by retrying them automatically and reminding
If you’re trying to monetize desktop app software in 2026, you’re probably weighing a one-time purchase, subscription, or freemium model. The right choice depends on how your software applications deliver value after
For years, software sellers have been told to refund a legitimate complaint before it turns into a chargeback. That’s still usually the better outcome. But under a new Mastercard rule, a high
A failed renewal doesn’t always mean a lost customer. Sometimes, a payment just needs another attempt or a timely reminder. Dunning management helps recover failed payments by retrying them automatically and reminding
If you’re trying to monetize desktop app software in 2026, you’re probably weighing a one-time purchase, subscription, or freemium model. The right choice depends on how your software applications deliver value after
For years, software sellers have been told to refund a legitimate complaint before it turns into a chargeback. That’s still usually the better outcome. But under a new Mastercard rule, a high
A failed renewal doesn’t always mean a lost customer. Sometimes, a payment just needs another attempt or a timely reminder. Dunning management helps recover failed payments by retrying them automatically and reminding
If you’re trying to monetize desktop app software in 2026, you’re probably weighing a one-time purchase, subscription, or freemium model. The right choice depends on how your software applications deliver value after
For years, software sellers have been told to refund a legitimate complaint before it turns into a chargeback. That’s still usually the better outcome. But under a new Mastercard rule, a high



