SEO for Software Makers: Is SEO Still a Viable Marketing Channel?
If you’ve been struggling to make sense of what’s been going on in the SEO world lately, you’re not alone. Keeping up with standard problems like dealing with the rise…
Release Notes: US Sales Tax Refund, Dual-Column Checkout, New Coupon Duplication Feature, and More
At Freemius, our mission is simple: we’re continuously striving to find new ways to improve the commercial experience for software makers and their users, to help them thrive. We’re proud…
WordCamp Europe 2024 Wrap-Up: A Superb Occasion with Acquisition Opportunities and Well-Priced Sponsorships for Smaller Makers
Ciao, tutti! I’m glad to report that I got safely back home from Turin. WordCamp Europe 2024 was productive, fun, and insightful. I caught up with old friends and made…
Why WordPress Product Makers Are Aggressively Exploring Envato Alternatives
On May 2, 2024, Envato — the powerhouse behind CodeCanyon, ThemeForest, and Envato Elements — announced its acquisition by stock file giant Shutterstock for a staggering US$245 million. This unexpected…
Make Your Mark: Building Brand Trust, Credibility, and Differentiation in WordPress
Nowadays, breaking new ground in WordPress is like herding cats. The market’s matured: almost every possible niche is filled with plugins, themes, or static software offering solutions that compete for…
The Logistics of Bringing Your Team to WordCamps & Conferences
Many WordPress founders will toy with the idea of taking their team to a WordCamp to network, learn about industry trends, and exchange ideas. But, for remote teams, the benefits…
Release Notes — Checkout Redesign, Deeper Audience Analytics, Processing VAT Refunds, and More
Release notes — it’s been a while! We’re thrilled to announce the latest additions to our platform to further empower software makers to build and grow successful businesses. Here’s a…
Beyond the SEO Algorithm: Rand Fishkin on How Digital PR Can Make Your Software Product Stand Out
Key Article Takeaways: Digital PR focuses on building relationships with journalists and influencers to get mentioned in their content — one mention in the right publication or YouTube video can…
Mike Nelson of Print My Blog on Building a Five-Figure Side Project Without Sacrificing All His Free Time
For many developers, the satisfaction of making software products lies in creating genuinely useful things for people (all from the comfort of your home office or local coffee shop 😉)….
15 Outbound Sales Tools to Accelerate Growth of Your Software Business
Let’s not beat around the bush — many (if not most) software makers would rather focus on product development than sink their teeth into marketing and sales. But, ironically, you…
How Senol Sahin Launched the First AI-Powered Content Creation Plugin on the WP.org Repo
Serving others, identifying the right opportunity at the right time, and putting in good old-fashioned grit have been the key factors to success for Senol Sahin’s content generation plugin AI…
Inbound Sales vs Outbound Sales: Choose the Right Strategy For Your Software Business
Making software products is the fun part 🚀 Selling them is where things get tricky 📉 With numerous sales tools and technologies available, software creators need to find the right…
EULA Examples & Real-World Use Cases for Software Products
End-user license agreements (EULAs) ensure that the rights and responsibilities of software creators and users are clearly defined and protected. Crafting this legally binding document is, however, not as cut…
What Is an EULA & Why Must Software Products Have Them?
End-user license agreements (EULAs) are the guardians of a software creator’s intellectual property. They serve as clear declarations of what users can and cannot do with your software and define…
WordCamp Asia 2024 Recap: More Commercial, Less Investment, but Still a Blast
Phew! I’m finally back home from Taiwan. I made meaningful new connections at WordCamp Asia 2024 and caught up with old friends. Our Makers’ Meetup was the biggest success so…