The Benefits of Podcasting for Business: What We Learned from Launching plugin.fm
Podcasting 🎧 can be a great way to build a community around your brand and position you as an expert in your field. But the real question is, are you…
Year in Review 2023: Our Highs, Lows, and Goals for the Next Year
Hiring during the economic crisis, keeping the business stable in unstable times, going heavy on content, customer service, redesigning the blog, organizing Makers’ Meetups, hosting our first-ever company retreat, and…
Make It Beta: The Importance of Beta Programs and How to Run Them
Think your software product can’t get any “beta”? 🧐 Think again!
Building in Public: Unveiling the Power of Transparent Creation for Software Founders
Building in public is more than a development approach: it can be an immersive, inspiring experience that weaves together transparency, community, and product innovation. In a landscape where the lines…
They’re Coming for You: Why US Software Sellers Can No Longer Ignore EU VAT In 2024
For software product makers, nothing is certain in life except for (death by) support tickets and taxes 😩 and we’ve got some bad news for those who are lax on…
Epic Tales of Spectacular Fails: Lessons From Leading WordPress Entrepreneurs
We don’t talk about failure nearly enough in the software world ☠️ The mistakes and hard lessons learned from %^&*@!#ing up spectacularly are stepping stones to successful product development, as…
Managing the Risks of Selling on the WooCommerce Marketplace
It’s not what you know, it’s Woo you know… especially if you want to capitalize on using one of the biggest marketplaces in the WordPress space, and one that offers…
How to Build a Thriving Remote Company Culture
From cutting office costs to choosing from an international pool of candidates, remote work offers plenty of perks to founders and their companies. However, one concern looms large in this…
4 Low-Hanging Fruits to Reduce Customer Churn and Increase Subscriptions Renewal Rate
In the ever-evolving realms of WordPress and SaaS, the battle against customer churn is like a high-stakes game of chess. With each move, software product makers must strategize, adapt, and…
From a Baseball Fan’s Website to the Most Popular WordPress Table Plugin – The Success Story of TablePress
Don’t discount your hobbies because there’s always a chance they could lead to greater things. For Tobias Bäthge, the success of TablePress — the top WordPress table plugin — is…
How to Leverage YouTube Marketing for Audience and Business Growth
Lights, camera, software 🎥 WordPress and SaaS are competitive (and often saturated) markets, and owning your space and growing your audience as an entrepreneur can be tough. A possible solution?…
How to Convert Your WordPress Plugin to SaaS
Converting your plugin to Software as a Service could prove to be fanSaaStic for your product-making journey 😁 Seriously, though — SaaS offers developers an opportunity to service bigger markets…
Signs Your WordPress Plugin Has the Potential to Become SaaS
At some point, most WordPress plugin developers will ponder the possibility of transitioning to SaaS 🧳 For good reason: There are plenty of perks to consider, ranging from scalability and…
Why US-Based WordPress & SaaS Businesses Can’t Ignore US Sales Tax
US sales tax is an ever-growing thorn in the side of solopreneurs and SMBs 🌵 As of 2018, anyone selling software and SaaS products in the US must collect US…
WordPress Plugins vs. SaaS: What’s the Difference & Which to Choose?
Both WordPress plugins and SaaS products offer perks as software models 💃🕺 But which one is better for your objectives? Freemius founder and CEO, Vova Feldman, and I have the…