Goran Mirkovic
Chief Marketing Officer at Freemius
Novi Sad, Serbia
Content, SEO, and Growth Marketing Specialist with over 10 years of experience helping B2B SaaS companies scale through content.
Expertise
About
Goran is a seasoned professional in the B2B SaaS industry with over 10 years of experience in content, SEO, and growth marketing. With a focus on data-driven insights, customer engagement, and optimized content, Goran has led teams at various B2B content marketing agencies, including Animalz and Megawatt. In these roles, he built effective inbound strategies, handled new business initiatives, and executed successful strategies that delivered highly qualified leads and new business for the agencies. Goran has worked with renowned SaaS brands like Webflow, Zendesk, and Wistia, developing SEO and content strategies that proved effective. Currently, he oversees all marketing activities at Freemius.
Media Coverage
Media Coverage
Articles by Goran Mirkovic
Beyond the SEO Algorithm: Rand Fishkin on How Digital PR Can Make Your Software Product Stand Out
Key Article Takeaways: Digital PR focuses on building relationships with journalists and influencers to get mentioned in their content — one mention in the right publication or YouTube video can…
Niche vs. Mass Market: Choosing the Right Audience for Your WordPress Plugins & Themes
The WordPress market is overflowing with fantastic products. Competition is fierce in every niche imaginable, so — naturally — trying to enter with a new solution and winning over customers…