Release notes: License activation emails for WordPress products, plus fixes

2 min read
freemius product updates september 2026

September’s release notes lean toward steady polish rather than a major launch. The one feature worth calling out is a new email that notifies customers when their WordPress license activates on a site. The rest of the month closes out a handful of fixes across the Developer Dashboard, Checkout, and Customer Portal.

Get notified when a WordPress license activates

After completing Checkout, WordPress customers receive a license key to activate the premium version. Many makers told us license keys could sometimes be misused, or that customers simply forgot activating them on a particular site, creating confusion and unnecessary support tickets.

To address this, Freemius can now automatically send customers a notification email whenever their license is activated on a website. The email shows which site the license was activated on and links to the Customer Portal in case they want to manage it.

This is not enabled by default. To turn it on, go to Notifications from the top menu, find the “Notify users/customers when…” section, and enable “Their WordPress product license is activated on a website”.

Notifications section on the customer portal

It’s a practical addition that should mean fewer confused customers and fewer support tickets about licenses they forgot they activated. If we see demand for it, we may expand this to license activations for apps and other software types with license activation.

License activation notice sample

Other improvements

September also included several fixes across the platform.

Developer Dashboard

Checkout

Customer Portal

API / Backend

Steady progress

No headline launch this month, just the kind of polish that quietly makes the platform more reliable: fewer confused customers over license activations, a smoother Checkout, and a handful of bugs closed out along the way.

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