SEO for Software Makers: Is SEO Still a Viable Marketing Channel?
If you’ve been struggling to make sense of what’s been going on in the SEO world lately, you’re not alone. Keeping up with standard problems like dealing with the rise…
Tag: seo
Why You Should Make Your Plugin or Theme Multilingual-friendly (+How to Do it)
It’s a lot of work to build a plugin or theme, and it can seem like extra, unnecessary work to add multilingual support to your project. However, based on our…
Jose Vega’s Story Tripling Plugin Sales Revenue with WP Sheet Editor
Jose Vega is a young entrepreneur from El Salvador and the lead developer of several successful plugins. His featured plugins are WP Sheet Editor and WP Frontend Admin, which he’s…
How to Use Social Proof to Boost WordPress Plugin and Theme Sales
Social proof leverages positive feedback to boost your sales. Just think about it—when you’re making any (big) purchases, you’re likely to go online and read reviews before making a final…
The Marketing Handbook for WordPress Plugin and Theme Developers
As you might already know, product people—especially developers—usually don’t enjoy doing marketing. Developing plugins, themes, or other types of digital products gets their creative juices flowing, but when it comes…
How Benjamin Denis’ Plugin Hit 10K+ Active Installs in just 1 Year!
This time we are interviewing an exciting entrepreneur from France. Benjamin Denis is the creator and owner of several WordPress plugins, who focuses (when he’s not working full-time at a…
The Ultimate Guide To An Affiliate Program For WordPress Plugins And Themes
When your plugin or theme business reaches a certain maturity, inevitably, you start to explore additional revenue streams. One trendy channel is affiliation. Setting up an Affiliate Program can be…
How to Outrank Your Competitors’ SEO on the WordPress.org Plugin Repository
The new WordPress plugin repository was officially released, replacing the old “legacy” one. Many community members (including me) feel that most of the issues that were addressed during the feedback…