Freemius brand kit
Before using the Freemius logo or any of our brand identifiers, please make sure you’ve read and followed our brand and trademark guidelines.
Logo
Our brand consists of a simple, geometric but modern wordmark paired with a bold, angular symbol.
Please use the black logo on bright backgounds and the white logo on dark backgrounds.
Clear space
Please make sure that the clear space around the logo and logomark is the size of the letter “F”.
Minimum size
The logo should not be used at widths smaller than 100px to maintain clarity and detail.
Colors
Our color palette reflects the different states software makers experience throughout their journey. And since everything happens in a digital-first world, every color was carefully tested to meet accessibility standards.
Primary colors
Scale
#6753FF
Grow
#902Af5
Launch
#E62A97
Secondary colors
Cloud
#B4D2FF
Mint
#B7FFE1
Lovely
#FED6FF
Banana
#FFE896
Basic colors
Ice
#FFFFFF
Fog
#F0F0FA
Rain
#C6C6D0
Shark
#94949C
Night
#0E0E0E
Brand do’s & don’ts
Below are examples demonstrating both correct and incorrect ways to apply the Freemius logo.
Do’s
Use the full color logo with these backgrounds
Use the black color logo with light background
Use the white color logo with dark backgrounds
Don’ts
No stroke on the logo
Do not change the place of the symbol
Do not stretch the logo