It's time to own your software business.
Envato moves to a flat 50% fee for every author. The exclusivity lock-in is gone too, meaning you’re now free to build your software business with Freemius while still keeping your Envato presence.
What changed
Envato takes 50%.
Your software business deserves better.
From July 1, 2026, Envato is moving CodeCanyon and ThemeForest authors to a flat 50% rate. Here’s what that actually means.
Change 1: Revenue share
All authors move to a flat 50% rate
From July 1, regardless of your current arrangement, Envato keeps 50% of every sale. Everyone is affected. Themeforest and CodeCanyon included.
Change 2: Exclusivity tiers
The exclusive vs. non-exclusive distinction is removed
There are no more tiers. No more bonuses for loyalty. Every author is on the same 50% terms – whether you’ve been exclusive for 10 years or joined last month.
Change 3: Exclusivity rules
You're now free to sell anywhere
Envato removed the exclusivity requirement entirely. You can sell your products on other platforms and channels – including Freemius, without removing your Envato listings or starting a new account.
You built the product. You handle the support.
You earned the customers.
Giving 50% to a marketplace for distribution you can own directly is a choice – not a requirement.
How Freemius MoR Works?
Sell your software through a single trusted partner who takes care of global taxes for you.
Freemius manages tax collection and payments worldwide, and if a tax authority comes knocking, we handle it, not you.
The customer purchase
Your customer starts a purchase through a secure, hosted Freemius checkout directly on your site, or via our hosted checkout.
Transaction happens
Your platform hands it off to our servers, and we reach out to payment authorities.
Fraud is filtered out
We check for suspicious activity and steps in to handle disputes if they happen.
We handle everything after the sale.
Freemius takes care of all post-sale taxes, and compliance.
Payment received
You received payment of $130.
Trusted by makers who made the move
See how real software makers moved beyond marketplace limitations and started owning more of their growth.
300%Sales Boost After Leaving ThemeForest
Buildingrecurring growth beyond CodeCanyon
Freemius vs. Envato Market
 |  | |
|---|---|---|
| Revenue you keep per sale | ~90% (after platform fee) | 50% flat |
| You own customer data & email | Always | Never |
| Subscription & recurring billing | Built in | Not supported |
| Free trials & freemium model | Full support | Not available |
| Custom pricing & discount codes | Full control | Limited — marketplace rules apply |
| License key management | Automated | Manual / CodeCanyon only |
| Affiliate program | Built in | Not available |
| Global tax compliance (MoR) | Freemius handles it | Envato handles it |
| Revenue analytics & MRR tracking | Full dashboard | Basic sales reports only |
| Exclusivity required | Never | Removed Jul 1 |
| Cost to start | Free | Free to list |
| Release management | Always | Never |
| Beta versions | Always | Never |
| Staged rollouts | Always | Never |
| Selling bundles | Always | Never |
| Deactivation feedback | Always | Never |
FAQ
Starting July 1, 2026, Envato is moving all authors to a single non-exclusive model with a flat 50% revenue share. That means exclusivity benefits are being removed.
No. You can keep selling on Envato while also selling directly through Freemius. The exclusivity lock-in is gone, so you’re free to build additional sales channels around your business.
Yes. With Envato removing exclusivity, you can continue selling on ThemeForest or CodeCanyon while also building your own sales channel through Freemius.
Freemius handles payments, subscriptions, licensing, VAT/tax compliance, failed payment recovery, and more - helping you grow beyond one-time marketplace sales without leaving Envato behind.
Yes. Freemius supports recurring subscriptions, upgrades, trials, renewals, and license management out of the box.
Freemius provides the infrastructure software makers need to sell and grow their business beyond marketplaces.
The platform handles payments, subscriptions, software licensing, VAT/tax compliance, invoicing, failed payment recovery, and customer billing management - all in one place.
This allows makers to focus on building great products while creating recurring revenue, owning customer relationships, and growing an independent sales channel alongside marketplaces like ThemeForest and CodeCanyon.
Not at all. Most software makers start gradually by adding their own sales channel through Freemius alongside their existing Envato presence - without replacing it overnight.
And if you have questions about migration, setup, or pricing, our team is always available to help.