# Audience Analytics

This guide is for [WordPress](https://freemius.com/help/help/documentation/wordpress/.md) only

When you [integrate the WordPress SDK](https://freemius.com/help/help/documentation/wordpress/integration-with-sdk/.md) into your WordPress product, data from [every active and opted-in installation](https://freemius.com/help/help/documentation/wordpress-sdk/features/opt-in-screen/.md) is captured and displayed on the Freemius dashboard.

By keeping track of the key metrics and insights Freemius gathers from your users, you can better understand where to focus your efforts to improve your product in ways that positively impact your user base and ultimately increase customer retention.

To get started:

1. Log in to your [Freemius Developer Dashboard](https://dashboard.freemius.com/).
2. Select the WordPress product you want to view the analytics for.
3. Click the **Dashboard** → **Audience Analytics** tab in the left sidebar.
   <!-- -->
   ![Access audience analytics from Freemius Developer Dashboard](/help/assets/ideal-img/wp-audience-analytics.e744ae8.480.png)

## Filtering the Data[​](#filtering-the-data "Direct link to Filtering the Data")

You can filter the data by choosing a custom or predefined date range at the top of your Audience Analytics dashboard.

![Filtering audience data](/help/assets/ideal-img/wp-audience-analytics-filter.db3c6f6.480.png)

Optionally, you can also set a comparison date range to see how your audience metrics have changed over time.

## Visualized Audience Data[​](#visualized-audience-data "Direct link to Visualized Audience Data")

The following data is visualized and displayed to help you stay on top of key trends:

* **Effective Growth**: Visualize the difference between new activations and deactivations of your product over time.
  <!-- -->
  ![Growth charts](/help/assets/ideal-img/audience-effective-growth-chart.da509f4.480.png)
* **Audience Activities**: Shows new opt-ins, new users, and total installations over time.
  <!-- -->
  ![Audience activities charts](/help/assets/ideal-img/audience-activity-chart.efe745d.480.png)
* **Version Breakdowns**: Shows how many users are using which versions of your product, WordPress, PHP, and the SDK.
  <!-- -->
  ![Version breakdown charts](/help/assets/ideal-img/audience-version-chart.a017b5c.480.png)
* **Location & Language**: Visualize where your users are located and what languages they use. Each of these metrics links to a filtered table that includes more data about the relevant sites and users. Hover over the charts to learn more about each segment.
  <!-- -->
  ![Location and language charts](/help/assets/ideal-img/audience-location-chart.cb1e4f8.480.png)

## Develop Your Product Strategy[​](#develop-your-product-strategy "Direct link to Develop Your Product Strategy")

You can use this information to make informed decisions about your product development and marketing strategies. For example:

1. If you notice a significant number of users are on an older version of your product, you might consider creating targeted campaigns to encourage them to update.
2. Additionally, if you see a significant percentage of users selecting Japanese as their installation language, consider fully translating your product to make it more accessible.