# Sales Analytics

Once you add Freemius to your product, data from every purchase is captured and displayed on your Freemius dashboard.

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To see the sales analytics for your product, navigate to your [Freemius Developer Dashboard](https://dashboard.freemius.com/), select the product you want to view the analytics for, and then click on the **Analytics** tab from the left sidebar.

![SaaS product sales analytics](/help/assets/ideal-img/saas-analytics.c385e57.480.png)

Depending on the type of the product you may also see a dedicated **Sales Analytics** tab.

![WordPress product sales analytics](/help/assets/ideal-img/wp-sales-analytics.458bfe7.480.png)

## Filtering the Data[​](#filtering-the-data "Direct link to Filtering the Data")

At the top of your sales analytics dashboard, you can filter the data that has been gathered so far to display it by customized **specific dates**.

![Freemius developer dashboard -Analytics date filter option](/help/assets/ideal-img/sales-analytics-filter.0da9b9b.480.png)

In addition, you can also filter the data by specific plans, billing cycles, number of licenses, currency, etc.

tip

We support selecting an **FX** or Foreign Exchange currency to view your sales data in. This is especially useful for developers who sell in multiple currencies and want to see their sales data consolidated in one currency.

## Visualized Sales Data[​](#visualized-sales-data "Direct link to Visualized Sales Data")

Throughout the page, you'll see a visualization of your important data that's related to your product's sales performance and conversion rate:

![Sales subscription charts](/help/assets/ideal-img/sales-subscription-charts.af7331c.480.png)

* **Net Revenue**: The total revenue generated from your product sales including 1st payments, renewals and lifetime or one-off purchases, after deducting refunds and chargebacks.
* **Revenue**: Various charts including Gross volume, Average Order Value, Refunds, Chargebacks, Payments etc.
* **Subscriptions**: Various charts including MRR (Monthly Recurring Revenue), Churned revenue, growth, new subscriptions, cancellations etc.
* **Trials**: Various charts including trial to paid conversion rate, new trials, trial cancellations etc.

![Sales revenue charts](/help/assets/ideal-img/sales-revenue-charts.0f3f98a.480.png)

In addition, there's also a small table with a summary of your billing cycles and payments to help you keep track at a glance, without always having to dig deep.

![Sales distribution table](/help/assets/ideal-img/sales-distribution-table.a3a2330.480.png)

We also show a **Payments distribution by Country** chart, to help you understand where your customers are coming from.

![Sales payment by country chart](/help/assets/ideal-img/sales-payments-chart.31df777.480.png)