# Set Download and Installation Instructions

This guide is for [WordPress](https://freemius.com/help/help/documentation/wordpress/.md) only

We recommend setting up clear installation instructions for your customers to ensure they have a smooth experience after they purchase your template files.

1. Go to the **Emails** page and click on the **Install Instructions** tab.
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   ![Editing installation instruction](/help/assets/ideal-img/freemius-developer-dashboard-template-email-instructions.14c792c.480.png)
2. Click the **Add step** button to add explanations. The content accepts a subset of markdown as explained in the UI.
3. Use the special `{download_url}` variable to insert a secure download link.
4. Add any other instructions or information in additional steps.

Once set, your customers will receive the instructions in the [purchase confirmation email](https://freemius.com/help/help/documentation/selling-templates/distribution/.md#after-purchase-email).