# Understanding the Freemius WordPress SDK Features

The Freemius WordPress SDK offers a range of features when you integrate your plugin, theme, or addon with the Freemius platform.

![Freemius WordPress SDK Features](/help/assets/ideal-img/freemius-sdk-features-menu.e2c17a0.480.png)

These features include:

* **Licensing and Activation**: Manage licenses and activations for your products, allowing you to control access and usage using the [license activation screen](https://freemius.com/help/help/documentation/wordpress-sdk/features/opt-in-screen/.md#license-activation-screen).
* **In-Dashboard Upgrading**: Enable customers to purchase directly from their WP Admin dashboard using the [In-Dashboard Upgrading](https://freemius.com/help/help/documentation/wordpress-sdk/features/wp-admin-in-dashboard-upgrading/.md) feature
* **WP Admin Account Page**: Provide a dedicated account page within the WP Admin dashboard for your users to manage their licenses, view their purchase history, and access support resources using the [WP Admin Account Page](https://freemius.com/help/help/documentation/wordpress-sdk/features/wp-admin-account/.md) feature.
* **Updates and Notifications**: Provide [updates and notifications](https://freemius.com/help/help/documentation/release-management/distribution/.md#wordpress-sdk-integration) to your users, ensuring they have the latest version of your product and are informed about important changes.
* **Support and Feedback**: Collect support requests and feedback from your users, allowing you to improve your product and provide better customer service.
* **Beta Program**: Access to new features and improvements before they are released to the public, allowing you to test and provide feedback on upcoming changes. See the [Beta Program](https://freemius.com/help/help/documentation/wordpress-sdk/features/wp-admin-account/.md#beta-program) documentation for more details.
* **Affiliate Program**: Onboard your customers to earn commissions through your [Affiliate Program](https://freemius.com/help/help/documentation/affiliate-platform/onboarding-affiliate-marketers/.md#wp-admin-affiliate-application-form).
* **Analytics and Reporting**: Gain insights into how your product is being used to generate reports that help you make informed decisions about your product development and marketing strategies. This is done using the [opt-in screen](https://freemius.com/help/help/documentation/wordpress-sdk/features/opt-in-screen/.md#license-activation-screen).