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Freemius is a Merchant of Record that lets you sell, collect payments, and grow your software business anywhere in the world.
What is a
Merchant of Record?
A Merchant of Record (MoR) is the official seller of your product. The one that takes care of payments, taxes, compliance, and chargebacks for you.
In other words,
Freemius handles the messy parts of selling software so you can stay focused on building it.
How Freemius MoR Works?
Sell your software through a single trusted partner who takes care of global taxes for you.
Freemius manages tax collection and payments worldwide, and if a tax authority comes knocking, we handle it, not you.
The customer purchase
Your customer starts a purchase through a secure, hosted Freemius checkout directly on your site, or via our API.
Transaction happens
Your platform hands it off to our servers, and we reach out to payment authorities.
Fraud is filtered out
We check for suspicious activity and steps in to handle disputes if they happen.
We handle everything after the sale.
Freemius takes care of all post-sale taxes, and compliance.
Payment received
You received payment of $130.
FAQ
Is Freemius suitable for SaaS?
Freemius is built for SaaS. Its flexible APIs, webhooks, and SDK-free setup make it easy to power any software product — whether it’s a SaaS, desktop app, or browser extension
How does Freemius differ from Paddle, FastSpring, or LemonSqueezy?
Unlike generic digital goods platforms, Freemius is purpose-built for software businesses, offering specialized licensing, distribution tools, and marketing automation tailored to the unique needs of software products and their customers.
How quickly can I implement Freemius?
Most customers complete technical integration in 1-3 days, with full implementation and testing finished within a week. Our focus on exceptional DX for software products dramatically reduces development time.
Do I need to be a legal entity to sell through Freemius?
In most countries, you can start selling as a self-employed individual without forming a company first. Freemius handles the compliance infrastructure and financial operations, letting indie developers and solo makers monetize their products right away.
How does Freemius help me grow revenue?
Beyond payment processing, Freemius includes built-in tools for conversion optimization, license upgrades, user segmentation, automated upsells, and churn reduction — all designed to maximize your customer LTV.
What if I already have an existing user base and want to migrate?
No problem. Freemius offers detailed migration documentation and hands-on support to help you move existing customers, subscriptions, and licenses with minimal friction.