See your software payment analytics clearly, from day one
As your merchant of record, Freemius handles payments, subscriptions, and global tax compliance. It also gives you built-in, real-time subscription & payment analytics, including net revenue, average order value, gross volume, MRR, churn breakdowns, trial conversion, and revenue by geography.
Built-in payment analytics, no third-party tools required
Your subscription revenue moves faster than a spreadsheet or connector tool can follow.
Many software founders patch this with an export from their payment processor or a standalone payment analytics tool that syncs on a schedule. By the time the number lands in front of you, it is already hours or days old. And it still needs reconciling against your actual billing records.
When Freemius is your merchant of record, that gap closes. Billing and analytics run on the same data, so every subscription event is in your dashboard the moment it happens, with nothing to export, connect, or reconcile.
- Track MRR, churn, new subscriptions, and cancellations in one place to understand what impacts your revenue
- Measure the impact of pricing changes and campaigns with trial-to-paid conversion rate tracking for each product
- Identify your strongest markets with revenue breakdowns by buyer country
- Manage multiple products and stores from a single account, eliminating the need to switch logins
The data is there from your first sale and stays current without any maintenance on your side.
Xaver Birsak
Mailster
Xaver Birsak
Mailster
“The payment analytics turned out to be one of the most useful parts. The breakdown by plan and market gave me a clear picture of where my revenue was actually coming from and helped me better understand which plans and markets were driving the most value.”
Filter by plan, billing cycle, market, or currency — all in real-time
Knowing your total monthly revenue is a starting point. To drive your next decisions, you need more granular insights.
Freemius lets you filter your entire payments dashboard by:
- Plan: Analyze revenue, subscriptions, and churn per plan.
- Billing cycle: Compare monthly, annual, and lifetime subscription performance.
- License type: Analyze revenue contribution by license activation limits (2 devices vs. 10 devices).
- Seats: Understand revenue contribution by number of seats or users (1 user vs. 5 users).
- Usage tiers (AI credits): Break down revenue by credit allocation across plans.
- Geographic market: Identify top markets and growth regions.
- Currency: Consolidate revenue into a single FX currency.
You can also compare date ranges (this month vs last month or a campaign period vs a normal sales period) to measure the impact of specific changes and initiatives.
All of these filters apply to the same analytics dashboard. You change the filter, the view updates.
Know what you earned, not just what was charged
In your payments analytics dashboard, Freemius shows Net Revenue — first payments, renewals, and lifetime purchases after deducting refunds and chargebacks.
Gross payment volume, by contrast, doesn’t account for these deductions, which can make your business appear more profitable than it is.
Because Freemius is your Merchant of Record, the number in your dashboard comes directly from your billing records, reflecting what you actually earn.
“Freemius streamlines payments and automates licensing, cutting my admin work. With detailed analytics, I can make data-driven decisions to grow my business.”
Analytics that keep up as your products and markets grow
As your business grows, so does the complexity of your revenue data. Every new product, market, or pricing plan makes data harder to follow and the cost of misreading it grows with your revenue.
Freemius keeps your sales data accurate and current across every product, market, and billing cycle you add — automatically, as part of the same platform handling your billing.
This means you can scale without your sales analytics falling behind, breaking down, or requiring maintenance.
FAQ
What analytics does Freemius include?
Freemius includes payment analytics and subscription analytics built into the same platform — no separate tool or integration required.
On the payment side, Freemius tracks net revenue, average order value, gross volume, refunds, and chargebacks. On the subscription side, it tracks MRR, new subscriptions, cancellations, churned revenue, new trials, trial cancellations, and trial-to-paid conversion rate. Revenue can also be broken down by buyer country.
How is Freemius different from a standalone subscription analytics tool?
Standalone subscription analytics tools connect to your payment processor and sync data on a schedule, creating a delay between billing events and dashboard updates. This also introduces a reconciliation risk when the numbers don’t match.
Freemius runs billing and analytics on the same data layer. Dashboard figures come from the same records used to calculate payouts, eliminating connectors, export steps, and discrepancies between billing records and analytics.
Can I filter my sales data by plan or billing cycle?
Yes. You can filter your entire analytics dashboard by plan, billing cycle, licence count, country, and currency. You can also set two date ranges side by side to compare any two periods. All filters apply to the same dashboard view and update instantly.
What is the difference between gross payment volume and net revenue?
Gross payment volume is the total amount charged to customers before any deductions. Net revenue is what remains after refunds and chargebacks are subtracted.
The distinction matters because refunds and chargebacks reduce your actual earnings, but they are not reflected in the gross figure. Looking at gross volume alone can make your revenue appear higher than it actually is.
Do I need to set up analytics separately when I start using Freemius?
No. Analytics are built into the platform and start collecting data from your first transaction. There is no separate integration, no tracking code to install, and no third-party tool to connect.
Because Freemius is your Merchant of Record, every billing event — payment, renewal, refund, chargeback, cancellation — is captured automatically and reflected in your dashboard.