We're empowering software makers to build innovative products
Our vision
To be the go-to solution for selling software globally
Turns out “Just build it” wasn’t the whole story
Freemius was born from everything we didn’t know we’d need
Freemius didn’t start as a pitch deck or a grand master plan. It began with one developer, caught between creating a product and the operational weeds getting in the way of that. Back in 2010, our founder Vova Feldman launched a micro SaaS.
What he didn’t plan for was spending more time wrangling payments, licenses, emails, and non-dev overhead than improving the actual product.
The deeper he went, the messier it got — tax rules, versioning, support, updates. The fun of building was slowly being buried by everything else.
So he started digging his way out by building tools to reclaim his focus. The more he connected with fellow makers, the clearer it became: the tension between creation and complexity wasn’t just his experience. It was a common struggle.
That’s when Freemius moved from ambitious vision to real platform: one that handles the not-so-fun parts of selling software, so makers can spend more time creating, shipping, scaling, and maybe even sleeping.
Freemius didn’t start as a pitch deck or a grand master plan. It began with one developer, caught between creating a product and the operational weeds getting in the way of that. Back in 2010, our founder Vova Feldman launched a micro SaaS.
What he didn’t plan for was spending more time wrangling payments, licenses, emails, and non-dev overhead than improving the actual product.
The deeper he went, the messier it got — tax rules, versioning, support, updates. The fun of building was slowly being buried by everything else.
So he started digging his way out by building tools to reclaim his focus. The more he connected with fellow makers, the clearer it became: the tension between creation and complexity wasn’t just his experience. It was a common struggle.
That’s when Freemius moved from ambitious vision to real platform: one that handles the not-so-fun parts of selling software, so makers can spend more time creating, shipping, scaling, and maybe even sleeping.
Shipping is a sprint.
Selling is the marathon.
Freemius handles the stuff that makes you miss coding — payments, subscriptions, licenses, taxes, regulations — so you can truly live the dream of creating great software, sustainably and for the long term.
10 countries. No red tape. One goal:
build something that lasts
Freemius is powered by a fully remote team spread across more than 10 countries — from Argentina to Italy, Israel to the Philippines. We work across time zones in real time, grounded by trust and a shared belief that good work makes a real difference.
We don’t do micromanagement, performative hustle, or bloated processes. We do encourage clarity over chaos, curiosity over ego, and effort that compounds over time. Whether it’s a line of code, a support reply that saves the day, or a thoughtful product tweak, every contribution matters because we’re creating something that’s meant to last.
We’re not here to be perfect (even if we’re always aiming high). We’re here to be genuine, keep learning, and do the work with authenticity, humility, and care.
We’re proud of the platform we’ve created, but even prouder of how we’re building it: together, with the community we serve.
Freemius is powered by a fully remote team spread across more than 10 countries — from Argentina to Italy, Israel to the Philippines. We work across time zones in real time, grounded by trust and a shared belief that good work makes a real difference.
We don’t do micromanagement, performative hustle, or bloated processes. We do encourage clarity over chaos, curiosity over ego, and effort that compounds over time. Whether it’s a line of code, a support reply that saves the day, or a thoughtful product tweak, every contribution matters because we’re creating something that’s meant to last.
We’re not here to be perfect (even if we’re always aiming high). We’re here to be genuine, keep learning, and do the work with authenticity, humility, and care.
We’re proud of the platform we’ve created, but even prouder of how we’re building it: together, with the community we serve.
Meet the team
The people behind Freemius are a truly global crew of builders, thinkers, and problem-solvers who care about helping software makers bring incredible products to life.
Want to join the team?
A future built
with software makers
not just for them
Freemius has always evolved with our maker community. And that won’t change. What started in the WordPress ecosystem has grown into something bigger: a payments platform built for all kinds of software makers, from solopreneurs to early-stage SaaS teams and app developers.
We’re continuing to expand what Freemius can do, without losing sight of what makes us unique — exceptional DX, control, and a deep respect for the people building from the ground up.
Because we believe the future of software isn’t driven by massive companies chasing scale at any cost. It’s built by people — smart, creative, resourceful people — solving real problems and owning what they’ve created.
Freemius has always evolved with our maker community. And that won’t change. What started in the WordPress ecosystem has grown into something bigger: a payments platform built for all kinds of software makers, from solopreneurs to early-stage SaaS teams and app developers.
We’re continuing to expand what Freemius can do, without losing sight of what makes us unique — exceptional DX, control, and a deep respect for the people building from the ground up.
Because we believe the future of software isn’t driven by massive companies chasing scale at any cost. It’s built by people — smart, creative, resourceful people — solving real problems and owning what they’ve created.
Steal our logo — we insist
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