About Us – Freemius

ABOUT US

Our mission is to democratize eCommerce for open-source software developers

Freemius is a managed eCommerce platform for selling digital products in the WordPress ecosystem. Plugin businesses, theme shops, and SaaS platforms of all sizes use our secure payments, licensing, and subscriptions platform to automate sales and grow their bottom line.

Why We Built It

We created Freemius so that indie-developers, agencies, and plugin and theme shops can meet the growing demands and complexities of monetizing open-source software. Over the last 10 years, we’ve seen this market expand massively, and Freemius was built specifically to address the needs of developers who are making a living selling plugins and themes.

“Focus on Developing Great Plugins & Themes. Let Freemius take care of the rest!”

“Commercializing distributed software is 10x more complex and time consuming than building the product itself”

Freemius began with a real test-case – the plugin Rating-Widget – our Founder’s side project turned guinea-pig. At the time, there were few available solutions that could handle software licensing, subscriptions, affiliation, and more, much less in a reliable way. To address this gap, we spent a year in our dark development caves looking at the best ways to make a platform SaaSy enough to meet the needs of plugin and theme developers, and then we put it all into action.

Open-source no longer means volunteer-driven or non-profit funded. To thrive, developers have to have financial means to sustain their businesses and grow, and at the end of the day, we know it’s all about giving developers the freedom to choose how you want to run your business. It’s our job to be the monetization engine that gets you where you want to go.

Consider us your monetization team

We Like to Get Personal

There is nothing more motivational than helping fellow developers fulfill their dreams, which is why we genuinely care about the success of the businesses we partner with. We are constantly working to find the best tools to help developers make more money with less headache and foster long-term sustainable growth. 

Freemius is optimized for selling plugins, themes, and SaaS in the WordPress ecosystem – so we take pride in having the edge on features that make selling digital products a breeze.

Why We Start With WordPress

Largest Market (and growing!)

WordPress is the largest open-source platform. It powers 38% of all websites on the internet and has the largest plugins & themes ecosystem with over 1.5 billion downloads only from the official repository.

Data by

Huge Growth Potential

Surprisingly, the WordPress plugins & themes commercial market is just starting to mature. Only less than 5% of the products have a paid offering. You may think that these 5% own 99% of the market, but it’s far from it. The monetized items are only 22% of the total active items. So the vast majority of installed and active plugins & themes in the market don’t have any paid offering.

Amazing Community

WordPress has an amazing worldwide community that is passionate about open-source and follows strong core values that we strongly relate to.

We Believe In

People, Innovation, Results

Put People First

Whether it’s our selling partners, teammates, or anyone else in the ecosystem, we never forget that it’s the people that make this community run, the websites work, and the platform do it’s magic. By valuing each person’s unique and valuable contributions, we have the capability to make anything happen in our businesses and lives. 

Dream to Innovate & Disrupt

When it comes to each aspect of the platform and understanding how we fit into the market, we’re constantly looking at the best ways to achieve the goals of our partners. Managing all the aspects of a digital product business isn’t easy, and we apply our multitude of experience to create tools that offer simple, yet powerful solutions for product developers.

Focus on Results

Where would we be without constantly measuring the success of our checkout, affiliation platform, and other features? We regularly analyze every detail to see how we can increase engagement, optimize conversion rates, and discover more revenue-generating opportunities. 

Built for Developers, by Developers

A distributed multicultural team of people with a diversity
of backgrounds gathered around for the same mission

Vova Feldman
Founder & CEO

Vova is a serial entrepreneur and full-stack developer who loves to turn dreams into reality. He is a passionate Capoeira practitioner and enjoys coding with his two cats while listening to psytrance music.

Leo Fajardo
Lead Engineer

Leo is a backend developer and a living debugger – he can spot a missing semicolon from a mile away. When he is not working, he enjoys playing chess, guitar, and tinkering with electronics.

Brandon Ernst
Head of Marketing

As a WordPresser since 2010, Brandon started an agency and released a few plugins along the way. When he’s not wheelin’ and dealin’ with the awesome team at Freemius, you can find him scuba diving in Thailand or trekking in Nepal.

Vitalii Romaniuk
Lead Designer

A passion to design has followed Vitalii throughout his life – from his childhood attic filled with sketched albums to today as a designer and video editor for Freemius. Vitalii rides enduro bikes and plays video games in his spare time. 

Xiaheng Chen
Frontend Developer

Xiaheng is a full-stack developer who always challenges himself to learn the latest technologies. He likes playing ball games, especially soccer on the weekend, and listening to music in his spare time.

Edgar Melkonyan
Frontend Developer

Edgar is a passionate backend developer who dreams about making the world a better place with innovative platforms that change people’s lives. In his free time, he likes watching football, swimming and playing chess.

Michael Zhang
Designer

Michael is a graphic designer who is in love with any visual beauty and creating fantastic designs and videos for Freemius. On the weekend, he likes to binge Netflix, especially humor animations. He loves snorkeling and hiking (a little). 

David Gwyer
Technical Support

David is a passionate developer who has been building WordPress plugins & themes for over 10 years. In his spare time, he enjoys DIY home improvement, building retro arcade machines, and he loves to read.

Mary Jane Aniciete
Content Marketer

MJ is a passionate and successful content marketer building her portfolio and constantly striving to learn the latest marketing trends and strategies. She devotes her free time to her family, enjoying movies and karaoke night. 

Senior PHP Developer

We’re looking for a customer-facing remote back-end developer who can kick-some serious code to help us take the Freemius platform to the next level. 

Migrations & Integrations Specialist

We strongly believe in providing “red carpet” service to our newest partners, and we need a specialist to lead the way. 

Head of Content

We’re eager to find a creative colleague to lead the growth of written, visual, and audio content that shares the best ways to sell plugins and themes!

Content Marketer

“Content is king” for us, and we are looking for a knight who can join our content kingdom. You’ll write all about plugins and themes on our highly regarded blog, distributed to influencers and change-makers around the globe. 

You?

Interested in working with us? Great! We are constantly on the search for talented, capable, accountable, team players. We have exciting roles for developers, writers, marketers, support technicians, and more.

Know anyone?

Have a talented friend or colleague that is looking for their next journey? Refer them to us and if it ends up a good fit, we’ll reward you with a $1,000 referral bonus upon completion of their trial period.

WordCamps

Find us at WordCamps across the globe since 2017

We’re Proud to Share Our Knowledge

A Formula racing car is only as good as the skilled professional driver inside it, in the same way as a powerful eCommerce business will never get to unlock its full financial potential without the right “eCommerce driver”. Therefore, we spend a lot of our resources to educate the community through best practices, data driven analysis & researches, case studies...

Blog

The Freemius Blog covers trends, updates, and tools that can help you navigate every aspect of running a plugin, theme, or SaaS businesses.

Videos

Our latest videos deep-dive into all the different aspects of selling digital products.

Bringing together the best minds to get the knowledge you need to run your business.

Want a Warm Welcome or Demo?

We’re here for you - contact one of our lead team members directly, and we will gladly show you around the platform or answer any questions you may have.

Vova Feldman
Founder & CEO
Leo Fajardo
Lead Engineer
Brandon Ernst
Head of Marketing

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