A customizable and seamless checkout process
Sell software products hassle-free
- Secure checkout
- Software licensing
- Recurring payments (+ dunning)
- Free trials support
- Cart abandonment recovery
- Multi-currency and translations
- Coupons and discount codes

Companies selling with Freemius










What’s included in the Freemius Checkout flow?

No-code checkout links
Easily generate and share checkout links that allow you to sell anywhere.

In-page checkout overlay
Seamlessly integrate our checkout overlay for a smooth on-page buying experience.

Software licensing
For software with license keys: Ensure your code is protected with licensing support for different pricing plans, based on various feature combinations.

Flexible pricing
Easily adjust pricing plans for multi-site licenses, seasonal coupons, free trials, add-ons, bundles, and more.

Recurring payments
Grow your business by creating a subscriptions-first revenue stream that provides a sustainable income.

Accept credit cards and PayPal
Ensure secure payments with these trusted options to nurture customer confidence.

Free trials
Easily offer free trials with or without a payment method, letting users experience your paid offering before committing.

Multi-currency support
Enable sales in USD, EUR, and GBP to expand your reach globally.

Localized
Unlock new markets with professional translations in Spanish, German, French, Italian, and Dutch.

Advanced event tracking
Customizable events help you oversee every aspect of the checkout process. They allow you to enable various features — for example, a live chat box.

Built-in exit intent
Include a custom coupon as an exit-intent popup that appears before customers abandon the checkout process.

Automated cart abandonment recovery
Automated cart recovery is built-in, boosting revenue by an average of 7%.

Built-in affiliate mechanism
Onboard affiliates and generate custom links that track sales through your site’s checkout — no extra configuration required.

Integrated Customer Portal
After a purchase, customers can immediately access their account in a hosted Customer Portal to manage their purchases, subscriptions, downloads, keys, and more.

Automated and simplified invoicing
Invoicing is automated in the background, allowing your customers to manage their accounting. For your accounting, simply issue one monthly invoice for your earnings from Freemius.

Dunning mechanism
Our built-in dunning mechanism automatically recovers failed renewal payments so you don't have to.

Coupons
Attract customers with the ability to apply discount coupons at checkout.

Built-in upsells
Increase your sales with integrated, contextual upsell opportunities.

Social proof
Boost buyer confidence with an integrated money-back guarantee badge and featured reviews.

Proration
Handle plan changes seamlessly with proration support.

GDPR compliant
Meet all data privacy regulations and ensure customer information is handled securely and responsibly.

Automated tax calculation
Automatically calculate and apply EU VAT, UK VAT, and US sales tax based on buyer geolocation.

Reverse charge schema
Simplify tax handling with VAT reverse charge support.

Quick setup
Start selling software products in three simple steps, often completed in under ten minutes. Check out the straightforward integration process in the next section.
Embed checkout API anywhere
The Freemius Checkout / Buy Button JavaScript API supports every technical use case you can imagine. Once you’re set up on the Freemius Developer Dashboard, you’ll receive a ready-to-use JavaScript snippet for easy embedding on any website.
Track checkout behavior
Gain insights into your customers’ purchase behaviors and identify friction points in your checkout process with our built-in hooks. Track every action within the checkout and seamlessly integrate with Google Analytics or other analytics solutions.
Streamline your customer upgrades
Software makers who want to convert more customers can simplify the upgrade process by sending custom-hosted checkout links directly to buyers.
CRO by monetization specialists
Conversion rate optimization is a priority for our team of monetization experts, who continuously test the Freemius Checkout flow to maximize sales conversions.
Our checkout is tailored to meet the specific needs of software product makers and users, including licensing for various plans, subscriptions, easy upgrades, affiliations, and more. These advanced tools enable makers to bring their software products to market swiftly and effortlessly.
- Cart abandonment recovery
- Multi-currency and translations
- Bulk pricing (e.g., five-device license)
- Flexible coupons for discounts
- Exit-intent popup
- Social proof
Learn more about the Freemius Checkout’s advanced capabilities here.
Need to switch from another platform?
The migration process is free and painless
Contact our support team if you're transitioning from another platform.
Sujan Shrestha
Co-founder at CodeVibrant

“A big thank you to the Freemius team for making our license migration effortless. Your support has been exceptional, and we have enjoyed the positive impact on our work. We look forward to continued partnerships.”
FAQ
Can I create my own prices and plans?
Certainly. You have full control over your plans and pricing configuration:
- Create multiple plans
- Offer one-off, monthly, annual, lifetime, and unlimited subscriptions
- Provide trials with or without a payment method
- Set bulk pricing for any number of license activations
- Customize prices in USD, EUR, and GBP
Do you support recurring revenues?
Absolutely. Recurring revenue is a common use case, and most Freemius makers prefer subscription plans over lifetime licenses for various reasons. We support monthly, annual, lifetime, and unlimited subscription plans.
Do you support coupons?
After setting up your pricing plans, you can create flexible coupons with various options, including exit intent, expiration dates, plan-specific validity, and limitations for new versus returning customers.
Can I sell bundles, add-ons, or extensions?
Yes! We fully support selling bundles of software products, as well as selling plugins, themes, templates, add-ons, and extensions.
How does Freemius automate transactional emails and marketing?
Freemius handles many transactional and automated sales emails on your behalf (details are available in our documentation). You can also enhance email deliverability by verifying your DKIM records and using your own branded email address.
Do I have to sell exclusively with Freemius?
No, we don’t have exclusivity requirements like many other marketplaces or platforms. You’re free to sell your product wherever you choose, and any sales processed through Freemius are covered under our revenue-share pricing.
However, if you need Freemius to host licenses without processing related sales on our platform, a 7% fee is required for any licenses sold through third-party platforms and hosted by Freemius.
How can I migrate my existing users and subscriptions to Freemius?
We offer hands-on migration assistance. Contact our support team and we’ll create a step-by-step migration plan tailored to your business and sales platform setup. Whether you migrate from Stripe, Paddle, Lemon Squeezy, EDD, WooCommerce, or Gumroad, we have your back! Active subscriptions will not be lost.
Does Freemius handle EU VAT and US sales tax for me?
Yes. EU VAT, UK VAT, and US sales tax must be collected based on the customer’s EU country of origin or the US state they’re located in.
As a merchant of record, we handle VAT and sales tax collection, reporting, and remittance for all software product purchases at checkout, using up-to-date rates. Customers can provide their business VAT number at checkout for VAT exemption, with reverse charge schema functionality included out of the box. Freemius tracks all relevant information to streamline reporting and VAT and sales tax payments for you.
I have a free software product — Why should I monetize it with a freemium model?
If you’re able to continuously add features, maintain your product, and provide support for free — kudos to you! But that’s not typical, and if you want to focus more on improving your software and offering excellent support, finding an additional income source makes sense.
Offering ongoing support and new features through a recurring subscription fee can benefit everyone. Free users will enjoy better-supported software while paying customers will appreciate the added features in the premium version.
How do I contact you?
Send an email to [email protected] and we’ll get back to you.