What are cookies

A cookie is a small piece of data that is sent from a website and stored on your computer or mobile device while you’re browsing. Cookies are widely used by websites in order to help them work better and more efficiently, as well as to provide analytical information.

Cookies can be set by:

  1. The website owner – those are called “first party cookies”.
  2. Parties other than the website owner – called “third party cookies”. This sort of cookie typically appears when web pages include content from external services such as analytics, usage-tracking and advertisements. This opens up the potential for tracking the user’s browsing history, and is often used to optimize the user’s experience by, for example, serving them relevant advertisements.

Why do we use cookies?

We use first party as well as third party cookies for different purposes. Some of the cookies are required for technical reasons and for our website to operate correctly. Others, mostly third party cookies, enable us to track and target the interests of our visitors, as we strive to enhance the experience on our website and improve the functionality of the services we provide to you. Cookies also enable us to tailor the content and the information that we may send or display to you as you interact with our website. Third parties also serve cookies through our website for advertising personalization, analytics and other purposes. The specific types of cookies served through our Website and the purposes they serve are described in the following sections.


Our Website (“first party”) Cookies

Here are all of the first-party cookies we use on this website:
  • __fs_check – Used on our website for testing whether cookies are enabled by the user’s browser.
  • __fs_allow_cookies – Used on our website for EU visitors to determine if the visitor approved the use of cookies. Expires after 3 years when approved or after 14-days otherwise.
  • __fs_session – A cookie that expires at the end of your browsing session. It is used to maintain consistent communication with the web server that delivers content on our website.
  • __fs_fomo – We use this cookie to store the IDs of the sale notifications, which we present at the bottom of our website, and that were already shown to the user.
  • __fs_exit_popup – We use this on our blog to avoid showing the exit intent pop-up more than once. It expires every 14 days.
  • campaign – A Facebook campaign name we capture when you get to our site from one of our Facebook promoted content campaigns. It helps us to better track Facebook conversions through our Google Analytics account.
  • aff_visitor_guid – A unique ID that is used to identify visitors that are purchasing a product after clicking an affiliate link.
  • aff_<product_id> – We use this cookie to store an affiliate’s information to be able to reward them with an affiliate commission, if you purchase a product with an ID <product_id> via the Freemius Checkout.
These cookies and the information they collect give us data on how we should customize our website in order to enhance your experience. You can opt-out from our cookies by clicking here.

3rd Party Cookies

Analytics & Usage-Tracking Cookies

The following third-party cookies collect information that is ultimately used to help us customize our website in order to enhance and optimize your experience.
Google Analytics – This 3rd party service collects information about browsers and users and their activity on our website. This information helps us understand website traffic and web-page usage. To opt-out and prevent your data from being used by Google Analytics you can simply install the Google Analytics Opt-out Browser Add-on. Here’s a link to Google’s privacy policy.
Smartlook – This is a tool that helps us track and understand user behaviour on our website so we can optimize it for a better user experience. In case you do not wish to be tracked by Smartlook you can opt-out here. Here is a link to Smartlook’s privacy statement, which includes further information about how they use cookie files.
Jetpack – This is a service that’s operated by by WordPress.com and used to monitor incoming traffic to the blog. It sets a few cookies in order to collect information and enable the functionality of some of the features their service provides, like blog comments, security and more. To manage or delete the setting of their cookies visit here. Lastly, here’s a link to their privacy policy.

Security Cookies

We use CloudFlare’s CDN services for content delivery optimization, as well as their security and threat detection mechanisms cookies. Here’s a link to CloudFlare’s privacy policy. You may opt-out of CloudFlare cookies by going here.

Advertising & Retargeting Cookies/Pixels

The following third-party cookies are used to make our advertising messages more relevant to you. They also perform functions like preventing the same ad from continuously appearing, ensuring that ads are properly displayed, and in some cases, selecting advertisements that are based on your preferences or interests.

Here are the advertising cookies/pixels we use on this website:
Twitter Pixel – The Twitter pixel is a snippet of code that we added to our website pages. It is used to learn whether you’ve interacted with certain web content. This helps us focus our Twitter campaigns and optimize them for your interests. If you do not want Twitter to show you interest-based ads you can visit the Digital Advertising Alliance’s consumer choice tool to opt-out. On your mobile device, enable the “Limit Ad Tracking” setting in your iOS phone’s settings, or the setting to “Opt out of Ads Personalization” in your Android phone’s settings. Here’s a link to Twitter’s privacy policy.
Facebook Pixel – The Facebook pixel is a snippet of code that’s added to our website pages to enable us to measure, optimize and build audiences for our Facebook advertising campaigns. You can learn more about the Facebook pixel functionality here, and control how information about you is used to personalize the ads you see from here. Lastly, here’s a link to the Facebook Data Policy.
Quora Pixel – The Quora pixel is a small piece of code that’s added to our website pages to enable us to measure, optimize and build audiences for our Quora advertising campaigns. You may opt-out of the collection and use of information far Quora ad targeting here and here. Lastly, here’s a link to Quora’s privacy policy.

Support & Communication Cookies

Help Scout – We use Help Scout’s beacon chat widget on some pages of our site and dashboard to provide instant customer support for our users and website visitors. The chat uses cookies to identify the visitor while browsing across the website to offer a flawless chat experience by preserving the communication thread. Here’s a link to the Help Scout privacy policy.

Social Engagement Cookies

RatingWidget – This service provides an easy way to cast an opinion. We use it in our blog’s comments to let visitors easily upvote the comments they like. The service is using cookies to avoid duplicate votes from the same visitor. Here’s a link to RatingWidget’s privacy policy.

Jetpack Comments – Jetpack uses cookies to identify visitors who are logged-in to wordpress.com in order to allow commenting without requesting any additional identification. For further info see the JetPack section above.

Video Player Cookies

YouTube – we use YouTube to embed videos across our website. YouTube uses cookies to identify the visitor and to personalize their experience by allowing them, for example, to resume the video right at the point where it was paused on their last interaction. The YouTube service is bound by the conditions under Google’s privacy policy.

Payment Cookies

Stripe – Stripe is an online payments service which optimizes and operates their services using cookies for authentication, fraud detection & prevention and more. Here’s a link to Stripe’s privacy policy and cookie policy.

PayPal – This is a service that enables secure online payments. Here’s a link to PayPal’s full privacy policy and cookie policy. If you wish to opt-out of PayPal’s cookies setting please use the link for opting-out of 3rd-party cookies, located under the “opting-out” section in this document.

Both services automatically add cookies when a user opens the checkout. Those are essential cookies to make the payment secure. There’s no way to check out without letting these services use cookies.


If you would like to opt-out of the 1st party cookies and scripts/pixels we use you can do so using our opt-out mechanism.

The 3rd party cookies in use are subject to change and are under the control of the third-party entity. In case you would like to opt-out of this category of cookies either read above and opt-out of each different service, or head over to this link, where you may choose to opt-out of most of the third party services.

The Company reserves the right to change this policy at any time. We will notify you of significant changes to our Privacy Policy by sending a notice to the primary email address specified in your account or by placing a prominent notice on our site. Significant changes will go into effect 30 days following such notification. Non-material changes or clarifications will take effect immediately. You should periodically check the Site and this privacy page for updates.

If you have any questions regarding this Cookies Policy, please contact us by sending an email to [email protected].

Last Updated: This Cookies Policy was last updated on Feb 4, 2021.