Freemius Acceptable Use Policy

Website & Service

Sellers

Effective Date: August 19, 2026
Last Updated: August 9, 2026

This AUP formalizes and replaces Freemius’ previously published “Allowed & Prohibited Products” policy and guidance.

This Acceptable Use Policy (this “AUP“) governs the Products that may be offered, commercialized, licensed, or sold through the Freemius Service.

This AUP supplements and is incorporated by reference into the Freemius Vendor Terms of Service available at https://freemius.com/terms/vendor/ (the “Vendor Terms“). Capitalized terms not defined in this AUP have the meanings given to them in the Vendor Terms.

By registering, submitting, integrating, offering, or selling a Product through the Service, Vendor agrees to comply with this AUP at all times.

Freemius is focused on enabling the commercialization of legitimate software products. The Service may not be used to sell products or conduct activities that are unlawful, infringing, deceptive, abusive, harmful, prohibited by our payment or financial partners, or that otherwise expose Freemius, Customers, our partners, or third parties to unacceptable legal, financial, regulatory, security, or reputational risk.

1. Permitted Products

Subject to this AUP and the Vendor Terms, Freemius generally supports the commercialization of software products, including:

  1. Software-as-a-Service (“SaaS”), meaning cloud-based software accessed through the Internet, including analytics tools, APIs, design platforms, productivity applications, AI-powered software, and web-based games;
  2. Downloadable Software, meaning software installed or executed on a Customer’s device, server, browser, or other computing environment, including WordPress plugins and themes, desktop applications, mobile applications, games, browser extensions, and developer tools; and
  3. Static Software, meaning code-based digital products that do not principally depend on hosted back-end processing, including boilerplates, starter kits, themes, HTML templates, code libraries, dashboard templates, and template kits.

 

A Product may combine elements of the foregoing categories. For example, a SaaS Product may include a downloadable integration component, and downloadable software may connect to hosted functionality. Such combinations are permitted where the principal product being commercialized through Freemius remains software and otherwise complies with this AUP.

The foregoing examples are illustrative only. The fact that a Product falls within one of the above categories does not mean that Freemius is required to accept or continue supporting that Product.

2. General Prohibition

Vendor shall not use, or attempt to use, the Service to commercialize any Product that:

  1. constitutes a Prohibited Product described in this AUP;
  2. violates any applicable Law;
  3. violates the Vendor Terms;
  4. infringes, misappropriates, or otherwise violates the rights of any third party;
  5. violates applicable requirements imposed by a Payment Gateway, payment card network, acquiring bank, financial institution, or other payment or financial services provider used by Freemius;
  6. is deceptive, fraudulent, abusive, harmful, or materially misleading;
  7. creates an unacceptable risk of Refunds, Chargebacks, payment disputes, regulatory action, fines, damages, losses, or other liability; or
  8. otherwise presents legal, financial, regulatory, security, operational, or reputational risk that Freemius determines, in its discretion, it is unwilling or unable to accept.

 

In determining whether a Product complies with this AUP, Freemius may consider the Product’s functionality, technical design, marketing, positioning, intended users, actual or reasonably foreseeable uses, safeguards, restrictions, documentation, business model, transaction history, Refund and Chargeback rates, and any other circumstances Freemius considers relevant.

3. Prohibited Products and Activities

Without limiting Section 2, the following Products and activities are prohibited unless Freemius expressly states otherwise in writing.

3.1 Non-Software Products and Services

Vendor may not use Freemius to sell:

  1. physical goods or any product requiring physical delivery or fulfillment;
  2. human or professional services, including SEO, marketing, design, software development, consulting, customization, or standalone support services;
  3. SaaS or other Products for which a material part of the purchased offering must be fulfilled through human services or physical delivery;
  4. hosting services where hosting itself is the principal product being sold; or
  5. marketplaces, reseller platforms, or similar arrangements through which Vendor uses Freemius to sell or facilitate the sale of third-party products.

 

A software subscription may include support, maintenance, or similar ancillary services provided that the principal subject of the purchase is access to or a license for genuine software functionality.

3.2 Illegal or Legally Restricted Products

Vendor may not use Freemius to commercialize:

  1. any Product whose sale, distribution, possession, operation, promotion, or intended use violates any applicable Law;
  2. adult or other age-restricted products or services; or
  3. gambling-related products or services.

 

Vendor is solely responsible for determining and maintaining the legality of its Product in each jurisdiction in which the Product is made available.

3.3 Harmful or Infringing AI Content Generation

Vendor may not use Freemius to commercialize software, artificial intelligence systems, models, applications, or tools that generate, facilitate, or are designed or marketed to enable:

  1. copyright or trademark infringement;
  2. impersonation, deceptive identity representation, or materially misleading content;
  3. deepfakes, unauthorized face swaps, unauthorized voice cloning, or similar unauthorized synthetic representations of a person;
  4. adult, sexually explicit, pornographic, or NSFW content; or
  5. circumvention or bypassing of platform restrictions, legal requirements, security controls, or safety measures.

 

This includes Products marketed as “unrestricted,” “uncensored,” “no moderation,” or using similar positioning where the Product enables or facilitates abusive, infringing, harmful, or unlawful use.

3.4 Intellectual Property and Third-Party Rights Violations

Vendor may not use Freemius to commercialize a Product that infringes, misappropriates, facilitates infringement of, or is principally designed or marketed to circumvent:

  1. copyrights;
  2. trademarks;
  3. trade secrets;
  4. technological or contractual restrictions protecting third-party content or services;
  5. access, copying, downloading, or usage restrictions imposed by a third-party platform; or
  6. applicable third-party terms of service or similar contractual restrictions.

 

Prohibited Products include, without limitation:

  • IPTV services involving unauthorized content;
  • illicit streaming services;
  • streaming downloaders or similar tools used to copy, extract, download, or distribute protected content without authorization; and
  • media ripping, burning, copying, or similar software used to reproduce or distribute protected content without authorization.

 

Vendor is responsible for obtaining all licenses, permissions, consents, and other rights required for its Product and for all content or services accessed, copied, processed, modified, distributed, or otherwise used through the Product.

3.5 Unlicensed, Resold, PLR, and MRR Products

Vendor must be the creator of, owner of, or lawful rights holder with respect to each Product and must possess all rights necessary to commercialize the Product through Freemius as contemplated by the Vendor Terms.

Vendor may not use Freemius to sell:

  1. any Product for which Vendor lacks the Intellectual Property Rights, licenses, permissions, or authorizations necessary to commercialize it;
  2. Private Label Rights (“PLR”) products;
  3. Master Resell Rights (“MRR”) products; or
  4. Products obtained from another person for resale, redistribution, or relicensing as Vendor’s own product, including where Vendor possesses a reseller certificate or similar resale authorization.

 

For clarity, this Section does not prohibit the incorporation of properly licensed third-party or open-source components into Vendor’s own proprietary Product where such use and commercialization comply with the applicable licenses and the Vendor Terms.

3.6 Medical and Health Advice

Vendor may not use Freemius to commercialize software or AI tools that provide medical, diagnostic, treatment, prescription, mental-health, or other professional health-related advice where required regulatory compliance, licenses, professional oversight, disclosures, safeguards, or other applicable requirements are not in place.

This includes Products that present their output as professional medical or healthcare guidance in circumstances that may create a material risk of harm to users.

3.7 Payment Processing and Financial Partner Restrictions

Vendor may not use Freemius to commercialize any Product, business, or activity prohibited or restricted by the rules applicable to Freemius or its payment-processing relationships.

Without limitation, this includes:

  1. businesses or activities prohibited or restricted under Stripe’s then-current restricted-business rules;
  2. businesses or activities prohibited under PayPal’s then-current Acceptable Use Policy or other applicable rules;
  3. businesses or activities prohibited or restricted by Visa, Mastercard, or any other applicable payment card network; and
  4. any Product or activity that a Payment Gateway, acquiring bank, financial institution, card network, or other payment or financial services provider used by Freemius determines it will not support.

 

Such requirements may change independently of Freemius. A Product may therefore become prohibited or restricted even if Freemius previously permitted the Product.

Freemius is not obligated to continue supporting a Product where doing so would violate, jeopardize, or materially adversely affect Freemius’ relationship with a Payment Gateway or other payment or financial partner.

3.8 Unauthorized Access, Surveillance, and Hacking Tools

Vendor may not use Freemius to commercialize Products or services that enable, facilitate, or are designed or marketed for unauthorized access to, surveillance of, interference with, or control over systems, accounts, data, networks, or devices belonging to another person.

Prohibited Products include, without limitation:

  • spyware;
  • keyloggers;
  • phone or device unlocking services intended to bypass access controls;
  • hacking tools or exploits;
  • credential theft tools; and
  • password recovery, password cracking, or similar tools designed or marketed for unauthorized access.

The fact that a Product may also be capable of lawful use does not require Freemius to support the Product where Freemius determines that its functionality, marketing, distribution, safeguards, or reasonably foreseeable use creates an unacceptable risk of unauthorized access or abuse.

3.9 Deceptive, Harmful, or Excessively Risky Products

Vendor may not use Freemius to commercialize:

  1. sexually oriented, pornographic, or NSFW Products or content, including NSFW chatbots;
  2. fraudulent, deceptive, misleading, abusive, or malicious Products;
  3. Products that materially misrepresent their functionality, identity, origin, affiliation, results, or capabilities;
  4. Products that create or are reasonably likely to create harm to Customers or third parties;
  5. Products or businesses that threaten or are reasonably likely to damage the reputation of Freemius, a Freemius Affiliate, a Payment Gateway, or another Freemius partner; or
  6. Products or businesses that cause, or in Freemius’ determination pose an excessive risk of causing, Chargebacks, Refunds, payment disputes, fines, penalties, damages, losses, regulatory action, or other liabilities.

4. Restricted Products Requiring Prior Approval

Certain Products are not categorically prohibited but may not be sold through Freemius unless Vendor first obtains Freemius’ express written approval.

4.1 Cryptocurrency and Blockchain Products

Cryptocurrency, blockchain, token, Web3, and similar Products may involve heightened legal, regulatory, fraud, and payment-processing risk.

Vendor must disclose any such Product to Freemius before offering it for sale. Freemius may approve or reject the Product on a case-by-case basis and may impose additional requirements or restrictions as a condition of approval.

Approval of one cryptocurrency- or blockchain-related Product does not constitute approval of any other Product or functionality.

4.2 Pre-Orders, Paid Waitlists, and Pre-Launch Sales

Vendor may not ordinarily use Freemius to collect payment for a Product that is not yet available for delivery or use, including through pre-orders, paid waitlists, or similar pre-launch sales.

Freemius may approve such arrangements in exceptional cases, including where Vendor has an established history with Freemius, reliable historical payment data, or other actively selling Products that provide sufficient assurance regarding Vendor’s ability to fulfill its obligations to Customers.

Any approval may be subject to additional conditions, including reserves, delayed Vendor Earnings payouts, retention of some or all funds until fulfillment has been verified, transaction limits, or other risk controls.

5. Support and Ancillary Services

Vendor may include technical support, maintenance, or similar assistance as part of a subscription or Product License where access to actual software features remains the principal value purchased by the Customer.

Vendor may not use Freemius to sell standalone support, consulting, customization, or other human services merely by labeling such services as software or bundling nominal software functionality with them.

Where support is included in the purchased offering, Vendor remains responsible for providing that support as represented to Customers.

If Freemius receives credible evidence that Vendor is materially failing to provide support or other Product benefits promised to Customers, Freemius may contact Vendor and require remediation. If the issue is not timely resolved, Freemius may take actions available under the Vendor Terms, including issuing Refunds where appropriate.

6. Vendor's Continuing Obligations

Vendor represents, warrants, and covenants on an ongoing basis that:

  1. each Product complies with this AUP and the Vendor Terms;
  2. Vendor possesses and will maintain all Intellectual Property Rights, licenses, permissions, approvals, registrations, and regulatory authorizations necessary to develop, market, distribute, license, sell, and operate each Product;
  3. all descriptions, claims, marketing materials, demonstrations, pricing information, and other representations relating to a Product are complete and materially accurate and not deceptive;
  4. Vendor will not materially modify a Product, its functionality, its intended use, its business model, or its marketing in a manner that would cause the Product to violate this AUP or materially change the basis on which Freemius approved it;
  5. Vendor will comply with all applicable Laws and third-party contractual restrictions relating to the Product; and
  6. Vendor will promptly notify Freemius if Vendor becomes aware that a Product may violate this AUP, the Vendor Terms, applicable Law, or applicable Payment Gateway or card-network rules.

 

Compliance with this AUP is a continuing obligation. Approval during onboarding or at any other time does not relieve Vendor of its responsibility to remain compliant.

7. Compliance Review and Information Requests

Freemius may review any Vendor or Product before or after the Product becomes available through the Service.

For purposes of assessing compliance, Freemius may require Vendor to provide information reasonably requested by Freemius, including:

  1. access to or a demonstration of the Product;
  2. Product documentation and marketing materials;
  3. information regarding Product functionality, intended use, customers, and safeguards;
  4. evidence of Intellectual Property ownership or applicable licenses;
  5. third-party agreements, permissions, or platform terms relevant to the Product;
  6. regulatory licenses, registrations, approvals, professional oversight arrangements, or compliance documentation;
  7. information regarding fraud, abuse-prevention, security, moderation, or access-control measures; and
  8. other information reasonably necessary for Freemius or its payment or financial partners to assess the Product or Vendor.


Vendor shall provide complete and accurate information and shall not conceal, omit, or misrepresent any material information relating to such review.

Freemius’ review, approval, monitoring, or failure to identify a violation does not constitute legal advice, a representation that a Product is lawful, or a waiver of Vendor’s obligations under this AUP or the Vendor Terms.

8. Enforcement

Freemius has no obligation to accept, approve, continue supporting, display, process transactions for, or otherwise maintain any Product.

If Freemius suspects or determines that Vendor or a Product violates this AUP, or otherwise presents unacceptable risk, Freemius may take any action permitted under the Vendor Terms, including, without limitation:

  1. request additional information or documentation;
  2. place Vendor or a Product under compliance or risk review;
  3. impose conditions, limitations, transaction thresholds, reserves, or additional monitoring;
  4. restrict or disable Checkout or other Service Features;
  5. refuse to process new Customer Transactions;
  6. remove, block, suspend, or disable a Product;
  7. suspend Vendor’s Account;
  8. retain or delay distribution of Vendor Earnings to the extent permitted by the Vendor Terms;
  9. issue Refunds or otherwise address Customer claims as permitted under the Vendor Terms;
  10. require Vendor to modify or discontinue Product functionality, marketing, or use cases as a condition to continued use of the Service; and/or
  11. terminate Vendor’s access to the Service or the Vendor Terms in accordance with their terms.


Freemius may take such action without prior notice where Freemius determines that immediate action is appropriate due to suspected fraud, illegality, infringement, security risk, payment-network requirements, potential harm, material financial exposure, or other serious risk.

A serious or repeated violation of this AUP, the knowing commercialization of a Prohibited Product, the concealment or misrepresentation of material information during a compliance review, or an attempt to circumvent restrictions imposed under this AUP may be treated as a material breach of the Vendor Terms.

Nothing in this AUP limits any other right or remedy available to Freemius under the Vendor Terms or applicable Law.

9. No Continuing Approval or Safe Harbor

Any approval, review, exception, or decision by Freemius:

  1. applies only to the specific Product, functionality, business model, and facts presented to Freemius at the time;
  2. may be subject to conditions specified by Freemius;
  3. does not constitute an opinion or representation regarding the Product’s compliance with applicable Law or third-party requirements;
  4. does not approve any future change to the Product or Vendor’s business;
  5. does not require Freemius to approve another Vendor or Product presenting similar characteristics; and
  6. may be reconsidered if relevant facts, Laws, payment-provider requirements, Product functionality, Product marketing, risk levels, or other circumstances change.

 

Freemius may withdraw an approval or exception where continued support of the Product would violate this AUP, the Vendor Terms, applicable Law, or applicable third-party requirements, or would otherwise create risk that Freemius determines it is unwilling or unable to accept.

10. Circumvention

Vendor shall not attempt to evade this AUP, including by:

  1. misclassifying or inaccurately describing a Product;
  2. concealing Product functionality during onboarding or a compliance review;
  3. enabling prohibited functionality after a Product has been approved;
  4. selling a prohibited Product under another Product, account, entity, domain, or brand;
  5. routing transactions through Freemius while delivering a materially different prohibited product or service outside the Service; or
  6. taking any other action intended to conceal the true nature of a Product or transaction from Freemius or its payment or financial partners.

11. Changes to Products

Vendor shall reevaluate compliance with this AUP whenever it materially changes a Product.

Where a Product was approved subject to review, an exception, or specific restrictions, Vendor must obtain Freemius’ written approval before making any material change that affects the Product’s risk profile, including changes to its principal functionality, intended use, customer base, content categories, AI capabilities, access permissions, fulfillment model, or business model.

12. Updates to this AUP

Freemius may amend this AUP from time to time, including to address changes in applicable Law, payment-network requirements, Payment Gateway requirements, regulatory expectations, risk considerations, or the types of Products supported by Freemius.

Any amendment will become effective in accordance with the applicable amendment provisions of the Vendor Terms or as otherwise stated in the updated AUP.

Vendor is responsible for reviewing the then-current AUP and ensuring its Products remain compliant.

13. Questions and Product Reviews

If Vendor is uncertain whether a Product or proposed use of the Service complies with this AUP, Vendor should contact Freemius before integrating the Product or processing Customer Transactions.

Vendor should obtain prior approval in particular for any Product involving cryptocurrency, blockchain technology, pre-launch sales, or another category that may be subject to heightened regulatory, payment-processing, fraud, or other risk.

14. Relationship to the Vendor Terms

This AUP forms part of the Vendor Terms.

In the event of a conflict between this AUP and the Vendor Terms, the Vendor Terms shall control unless the Vendor Terms expressly provide otherwise.

Nothing in this AUP limits Vendor’s obligations, representations, warranties, indemnification obligations, or liabilities under the Vendor Terms.

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