Freemius Helps Distributed Software Developers Create Prosperous Subscription Based Businesses
Running Freemius SDK
Paid to Developers
Focus on Developing Great Plugins & Themes.
Let Freemius take care of the rest!
“Commercializing distributed software is 10x more complex and time consuming than building the product itself.”
Back in October 2010, our co-founder, Vova Feldman, developed a small web widget for his blog. While it was Vova’s side project for a few years, in Nov 2013, Vova joined forces with Stanley Macha, and together they spent a year working full time, turning the project into a fully commercial freemium product.
Looking back, we realized that the product was still the same widget Vova built back in 2010, in just less than two weeks, and that all of the heavy lifting during that year was related to the commercialization, the implementation of user-management, licensing, payments, marketing, software updates, etc.
This disproportion in time investment just blew our minds, and that’s when we understood there’s a huge gap, and an opportunity in the distributed software space.
And so Freemius was born:
Empowering developers to sell distributed-software subscriptions in minutes, by solving the main key challenges:
Fully utilized billing solution.
Making sure software updates are automatically populated.
Features and software updates access control based on the customer’s license.
Making sure software updates are automatically populated to the websites, devices & servers.
In depth usage tracking on who is using the software, where and how.
Built for developers, by developers.
Chief Mascot Officer
Full stack Developer
Co-Founder & CEO
Co-Founder & CMO
Why We Are Starting with WordPress?
Of All Websites Run WordPress
Plugins & Themes
Products Don’t have any Paid Offering
Plugin Downloads on WordPress.org
WordPress is the largest and also the least monetized distributed software web platform.
It powers 27% of all websites on the internet and has the largest plugins & themes ecosystem with over 1.3 billion downloads only from the official repository.
Surprisingly, the WordPress plugins & themes market is just starting to mature. Only less than 5% of the products have a paid offering. You may think that these 5% own 99% of the market, but it’s far from it. The monetized items are only 22% of the total active items. So the vast majority of installed and active plugins & themes in the market don’t have any paid offering.
In addition, WordPress has an amazing worldwide community that is passionate about open-source.
We 💓 The Open-Source Community
Freemius is used by well-known WordPress products
Adam W. Warner
Owner, NextGEN Gallery