How It Works
In just 2 minutes
With a 60% opt-in rate
Know Your Users
Whether you monetize now or in the future, capturing emails and building a mailing list is crucial to your success.
Send News and Announcements
Deploy Email Marketing
Decrease Abandon Rate
Did you know that over 20% of users who install your WordPress plugin will abandon it after less than 15 minutes? Discover the reasons behind their decisions and take action.
Learn Why Users Abandon
End of 1-Star Reviews
Use Data. Stop Guessing.
WordPress plugins and themes are distributed software, and each installation has its own unique environment. Not knowing anything about your users’ environments makes it impossible to predict failures.
Freemius Insights provides highly valuable metrics like the WordPress versions and PHP versions your users have. This data is critical to making smarter development decisions, such as:
Instead of rushing out a cool new core function that is only supported in 3.7, you can make a data-backed call that’s determined by how many of your users are using older versions.
Before you add namespaces to your classes, establish the number of users still running PHP 5.2.
Translate to What Matters Most
Automate Your Product Marketing Process
Leverage the webhooks mechanism to define actions performed by your users as events that trigger an action. The Freemius Insights marketing automation mechanism helps keep your customers delighted and increases your bottom line.
Show Users That You Care
When someone installs and activates your plugin/theme, automatically send a ‘warm welcome’ email message that provides them with advice or useful links about what can be achieved with your plugin. Additionally, you can add their email address to a list of people who receive your drip email campaigns.
A user achieving your plugin’s main goal1 is the perfect time to email them with a request and a link for them to rate your product. This will get you more positive exposure in the WordPress market.
Cross-Promote on Farewell
If a user uninstalls your plugin or theme for any reason (Freemius automatically collects user feedback for you) — send them a farewell email with links to other great WordPress plugins/themes that your company produces.
Free for Side Projects
Start for Free. No Credit Card Required.
These Awesome WordPress Companies Use Freemius
Frequently Asked Questions
Definitely! If you are familiar with the guidelines, you already know that ‘phoning home’ is not allowed without the user’s consent. Therefore, we don’t capture any information without user opt-in. We probably have the most strict opt-in form in the WP.org repo.
Absolutely yes! There’s no collision or interaction between Freemius and other eCommerce solutions. You can add Freemius Insights to both your free and premium plugin versions.
Affirmative! Freemius is compliant with the marketplace rules. In fact, a similar analytics product — called PressTrends — was widely adapted by ThemeForest and CodeCanyon developers in early 2014.
Your data is safe and sound. We will never (never) share your user emails with any third party.
We crafted special filters to customize the messaging and buttons of the opt-in screen. If it’s not enough, you can completely edit the PHP template file in the SDK. Make sure you keep it clear about what information is being captured and that it’s sent to Freemius. Otherwise, it won’t be compliant with the WordPress.org guidelines.
Sure! Freemius Insights is now fully integrated with themes.