Sell WordPress Plugins & Themes. Anywhere.

  • Secure Checkout

  • Software Licensing

  • Recurring Payments

  • Automatic Updates

It's Easy to Start Selling

1. Setup Pricing

Set-up your plugin's or theme's plans and pricing

2. Integrate SDK

Add the Freemius WordPress SDK into your plugin or theme

3. Sell Away

Generate your ‘Purchase Button’ code and embed anywhere to start selling

Features Developers Love

Built-in Software Licensing

Flexible licensing to control the number of sites your plugin or theme will be valid for. It's up to you whether to block paid features after license expiration, or just block plugin/theme updates and support.

Licensing Animation
Licensing Animation
Secure Checkout

All purchases made via the embedded Freemius Checkout button are secure and PCI compliant. We use Stripe.js & PayPal Express Checkout, so we do not “touch” credit cards.

Automatic Updates

Deploy your releases to Freemius and let us do the work for you. Our GPL SDK will automatically pull the updates for all sites that have a valid license. All using the native WordPress auto-updates mechanism directly in the dashboard.

Automatic Updates Animation

Want to see what the embeddable code looks like?

To start selling digital products - you get a short embeddable ‘Buy Now Button’ script. It will look something like this:

<button id="purchase">Buy Now</button>
<script src=""></script>
    var handler = FS.Checkout.configure({
        plugin_id:  1234,
        plan_id:    1122,
        public_key: 'pk_abcdefghijklmnopqrstuvwxyz',
        image:      ''

    $('#purchase').on('click', function (e) {{
            name:    'My Plugin/Theme Name',
            success: function (response) {
Ready to start selling?

Freemius is used by well-known WordPress companies

Pay as you go

7% * + gateway fees (30¢ + ~3% per successful charge) after $5k in gross rev
  • No setup, monthly, or hidden fees
  • Real-time revenue analytics
  • Sell from any website
  • Sell from within the dashboard
* 27% on first $1k; 17% on $1k-$5k; 7% after $5k; (aggregated gross, not monthly)


Freemius offers everything needed to run WordPress plugins & themes business at scale. Get in touch for details.
Account management Volume discounts
Migration assistance Dedicated support

Frequently Asked Questions