What's Included in the Freemius Checkout Flow?
Throw a buy button on your website that pops up the Freemius checkout with your branding and pricing plan details.
Protect your code with support for licensing different pricing plans based on various combinations of features.
Adjust pricing plans at your leisure, with flexibility for multi-site licenses, seasonal coupons, free trials, add-ons, bundles, and more.
Build a subscriptions-first revenue stream that gives you a sustainable income to grow your business.
Control every aspect of the checkout process with events that let you trigger anything you want — such as a live chat box.
Add a custom coupon for an exit-intent popup that appears before customers abandon checkout.
Using the WordPress SDK, you can deliver automatic updates to your customers directly in the WP Admin dashboard.
Deploy your plugin or theme in the Developer Dashboard and your customers have immediate access to updates and downloads based on their license purchase.
Invoicing is automated in the background so your customers can handle their accounting. All you need to do for your accounting is issue a single invoice per month for your paid earnings from Freemius.
Our built-in Dunning mechanism works to recover failed renewal payments so you don’t have to.
The checkout doesn’t just come in the form of embeddable buttons, but also a hosted checkout page that you can share with anyone on any platform (social, email, etc).
It takes 3 simple steps to get started selling your plugin or theme – often in less than 10 minutes. You can check out the simple integration process in the next section.
3 Simple Steps to You Get Started
Versatile & Fully Customizable
CRO by an Expert Monetization Team
Conversion rate optimization — our team of monetization experts is constantly running tests on the Freemius checkout flow and buy button to maximize sales conversions.
The nature of the WordPress GPL-powered open-source ecosystem requires a unique touch — and the checkout is customized for every aspect that WordPress developers and users need — like licensing for different plans, subscriptions, easy upgrades, affiliation, and more. These powerful tools let plugin and theme developers bring their products to market quickly and easily.
Owner, WP Security Ninja
All-Inclusive Revenue-Sharing Pricing
The Freemius monetization team has a genuine incentive to help grow your sales because we only make money when you make money.
Frequently Asked Questions
We sure do. In fact, that’s a very common use case, and most Freemius partners choose to sell subscription plans instead of lifetime licenses for many good reasons. Annual and monthly plans are supported.
Once you’ve set up pricing plans, you can create flexible coupons of any kind, including expirations, validity for different plans, and limitations for new vs returning customers.
Freemius sends many transactional and automated sales emails on your behalf – you can read all about them in our documentation. You can also verify your DKIM records to improve email deliverability using your own branded email address.
No. We don’t have any exclusivity requirements like many other marketplaces or platforms. You can sell your product wherever you want, and any sales that are processed through Freemius fall under our revenue-share pricing. As a side note, if you intend to sell with AppSumo or need Freemius to host a bunch of licenses for you without related sales being processed on our platform, we do require that the 7% payment is made for any licenses sold through third-party platforms and hosted by Freemius.
Migration is free and painless. We custom design a multi-step migration plan according to your business setup, and our migration team handles the heavy lifting for you. Feel free to contact our support for migration questions.
Yes. Since 2015, VAT needs to be collected according to the country of origin of the customer. We collect VAT for all purchases for your digital products upon checkout, according to the country of origin and based on the latest VAT rates, which often change. Customers can declare their business VAT number on checkout, which we then take into account for possible VAT exemption. Freemius keeps track of all the information to facilitate the reporting and VAT payment process for you.
If you find the time to continuously add features, maintain the plugin, and provide support for your users, all for free – you are really awesome and please keep doing that! But that’s not the usual case, and if you want to spend more time improving your plugin and providing great support, you’ll have to find an additional source of income for that time. Doesn’t it make sense to provide ongoing support and new features in return for a recurring subscription fee? Everyone will be happy — your free users will get a better supported plugin and your paying customers will be happy to pay for the extra features in the premium version.