Your WordPress business headache? Gone. 😎

Freemius is the new standard in selling premium & freemium WordPress plugins & themes.

  • Secure Checkout
  • Software Licensing
  • Recurring Payments
question-mark-in-a-box
End The EU VAT Mess
Let Freemius handle the EU VAT headache for you by automatically collecting and reporting the required VAT from your sales to EU customers. You carry on developing WordPress plugins/themes.
Forget About EU VAT
Everything You Need To Sell Your WordPress Plugins or Themes In One Solution
A complete payments, licensing, and software updates solution to sell your WordPress product from your website or to let free users upgrade right from within their WP Admin dashboard. You can forget about installing a self-hosted eCommerce and hassling with 20 different add-ons just to get started - setup with Freemius takes minutes.
Create an Account
Know Your Plugin/Theme Users!
Freemius comes with actionable analytics & insights for WordPress developers. A complete profile is automatically created for every customer and user that opts-in, by capturing their emails and important events that will help you improve your plugin/theme, reduce support time, and drive more sales.

Start making data-driven decisions - leave your competition behind.
Explore Analytics
7.5% Increase In Revenue With Included Cart Abandonment Recovery
An included fully-featured cart abandonment recovery system which will save those abandoned digital carts for you. Its abandoned cart recovery rate proves it simply works.
Explore Cart Abandonment Recovery
Marketing Automation for WordPress Products
Capture emails and unlock the power of SaaS like applications to increase user engagement and your bottom-line. A MailChimp integration and a robust webhooks mechanism to trigger transactional emails and automations based on different product events such as installation, subscription, deactivation, and more.
Explore Events & Webhooks
A Complete Affiliate Platform
Let affiliates help you acquire new paying customers: Freemius comes with a fully-featured affiliation solution that you can utilize for free and out-of-the-box when selling with Freemius.
Explore Affiliate Platform

Everything You Need To Sell Your WordPress Plugins or Themes In One Solution

complete-sales-solution
A complete payments, licensing, and software updates solution to sell your WordPress product from your website or to let free users upgrade right from within their WP Admin dashboard. You can forget about installing a self-hosted eCommerce and hassling with 20 different add-ons just to get started – setup with Freemius takes minutes.

End The EU VAT Mess

EU VAT Slide

Let Freemius handle the EU VAT headache for you by automatically collecting and reporting the required VAT from your sales to EU customers. You carry on developing WordPress plugins/themes.

Know Your Plugin/Theme Users!

analytics-illustration
Freemius comes with actionable analytics & insights for WordPress developers. A complete profile is automatically created for every customer and user that opts-in, by capturing their emails and important events that will help you improve your plugin/theme, reduce support time, and drive more sales.

Start making data-driven decisions – leave your competition behind.

7.5% Increase In Revenue With Included Cart Abandonment Recovery

cart-abandonment-recovery-illustration
An included fully-featured cart abandonment recovery system which will save those abandoned digital carts for you. Its abandoned cart recovery rate prove it simply works.

Marketing Automation for WordPress Products

marketing-automation-illustration
Capture emails and unlock the power of SaaS like applications to increase user engagement and your bottom-line. A MailChimp integration and a robust webhooks mechanism to trigger transactional emails and automations based on different product events such as installation, subscription, deactivation, and more.

A Complete Affiliate Platform

affiliates-illustration
Let affiliates help you acquire new paying customers: Freemius comes with a fully-featured affiliation solution that you can utilize for free and out-of-the-box when selling with Freemius.

By Developers for Developers <👍/>

Flexible & friendly. No Complexity. Be up & running in minutes.

We know you have enough code & logic complexity to handle in your WordPress product. Leverage our WordPress SDK, powered by a robust and performant API, to be up & running in minutes.

paid-features-licensing.php
1 // This `if` block will be stripped from the free version.
2 if ( fs()->is__premium_only() ) {
3
  // This will be executed only if the user in a
4
  // trial or have a valid license.
5
  if ( fs()->can_use_premium_code() ) {
6
    // ... paid only logic ...
7
  }
8
9
  // This will be executed if the user has
10
  // activated a 'professional' license (or higher).
11
  if ( fs()->is_plan('professional') ) {
12
    // ... professional only logic ...
13
  }
14 }
PHP >= 5.3; WP >= 3.2; Multi-Site Network Integrated;

Spice that up with an advanced webhooks mechanism which integrates with any 3rd party service and the sky’s the limit!

tom-mcfarlin
I haven’t seen anything else like this available
to those of us wanting to build out freemium-based WordPress plugins.

Tom McFarlin
Founder, Pressware

How is Freemius Different
From EDD or WooCommerce?

In a nutshell, with Freemius, you get all the features out-of-the-box, as a service and for free, so you can focus on your product(s) and marketing, instead of buying a bunch of add-ons and waste time on eCommerce maintenance.


Most importantly, unlike the competing, self-hosted platforms, that mostly care about you buying/renewing add-ons, we truly care about the success of your business because our success is aligned with yours. Therefore, we are very hands-on and treat our customers as partners.


We are selfishly interested in your success and will help you optimize your bottom-line as much as we can. When you make more money we make more money. It’s as simple as that 🙂

We make sure your subscription-dollars are flowing in,
while you can confidently focus on building a great product your customers love!

Migrating From Another
eCommerce Platform?

We’ve got your back! We know that product migration can be painful and time-consuming so our team will take care of the migration process for you, for free!

Freemius was featured in...

Jamie Marsland
Moving from WooCommerce and their licensing API extension to Freemius made our life so much easier. The seamless EU VAT handling streamlined our UK-based business and we can now focus more on our products. The guys at Freemius have been really responsive and we love their vision.
Jamie Marsland Owner, Pootlepress
Read Case Study
Carl Alexander
Freemius has unlocked a way to let WordPress devs focus on developing plugins and themes. Everything e-commerce and licensing-related is handled for them.
Carl Alexander WordPress Developer & Educator
Duke Devidze
After moving our theme shop from WooCommerce to Freemius, our conversion rate immediately increased by 15%. Also, we now have more time to focus on creating better themes.
Duke Devidze Partner, WP Royal Themes
Watch Testimonial
Scott Bolinger
It’s hard to get data about who is using your plugins, and how.
Freemius is the best product I’ve seen to help you get more data,
and take action on it.
Scott Bolinger Co-Founder, AppPresser
James Kemp
After only a few months of using Freemius my NET revenues surpassed the NET revenues from CodeCanyon, and in less than a year I doubled my revenues.
James Kemp Founder, IconicWP
Read Case Study
Sven Lehnert
As a German company, we had to deal with the EU VAT fiasco, collect VAT IDs, process hundreds of invoices, etc. So much hassle!
All of this headache is gone after moving to Freemius and our accountant loves the decision.
Sven Lehnert CEO, ThemeKraft (BuddyForms)
Watch Testimonial
Robert Abela
Just 4 months after migrating from Easy Digital Downloads to Freemius, we've already recorded a 100% growth in revenue
compared to last year.
Robert Abela Owner, WP Security Audit Log
Watch Testimonial
Erick Danzer
The kind of insight and analytics that Freemius can offer
about plugin users is unheard of.
Erick Danzer Owner, Imagely (NextGEN Gallery)
Read Case Study
Rui Guerreiro
Freemius was the difference between working on my WordPress plugin as a hobby to a full-time job, like it is now.
Rui Guerreiro Owner, WP Mobile Menu
Watch Testimonial
Since switching from EDD to Freemius in 2017, we’ve had happier customers, lower uninstall rate, and overall a better performance in getting sales. If you’re looking to monetize your WordPress plugins or themes, Freemius is definitely the way to go.
Benjamin Intal Founder, Frontly
Tevya Washburn
We started out with a different licensing and sales platform, and it was just a pain to work with. Support was poor and we couldn't get it to do the things we wanted. Switching to Freemius changed everything! Their support is amazing and now selling is a breeze. Plus we get all kinds of insights and analytics we didn't have before.
Tevya Washburn Starfish Reviews

Frequently Asked Questions

What type of products can I sell with Freemius?

While our backend enables you to sell any type of digital products, Freemius is currently focused on selling WordPress themes, plugins, and add-ons, as well as “serviceware” plugins. We’ve built a special WordPress SDK that makes the integration a snap. If you’d like to use Freemius for other platforms you’ll need to integrate directly with our API.

Can I sell premium-only plugins/themes with Freemius?

Yes! You can sell premium plugins and themes, as well as freemium products. Once you set up your plans you’ll get a special JavaScript snippet for our “Buy Button”, which you can use on any HTML website (not only with WordPress). We'll also provide you with a snippet to test the checkout with SANDBOX payment methods.

Where can I sell my WordPress plugins/themes with Freemius?

You can sell your products from your website using the “Buy Button”, or directly from the WP Admin of your free users, if you’re selling a freemium product. There’s also an option of sending direct secure links (which will be generated for you automatically) to the checkout.

Yes, you can! If you are leveraging the freemium business-model – WordPress.org is a great distribution channel for getting free users. Our WordPress SDK is compliant with the WordPress.org guidelines and has been reviewed and approved, by the plugins and themes review teams. In fact, there are currently hundreds of products that are hosted on WordPress.org and are using Freemius.

Yes! As we resell your products you do not need to set up any payment gateways. The payments will be processed via our gateways and we’ll pay out your earnings once a month via PayPal, Payoneer, or Bank Wires (IBAN/SWIFT).

By selling your product through Freemius, you can immediately take purchases via PayPal and all major Credit Cards. Behind the scenes, we use PayPal and Stripe as our payment gateways.

If PayPal is not supported in your country, we can either make a transfer to your Payoneer account or wire the earnings directly to your bank using IBAN/SWIFT.

Not at all! We don’t believe in “locking” our customers in. We are committed to continuously provide value for your businesses, so you WANT to keep working with us, even though you don’t HAVE to.

We sure do. In fact, Freemius was built as a “subscriptions-first” solution, since we believe that this is the right path for a sustainable business. You can sell annual, as well as monthly subscriptions through Freemius, which will automatically be renewed, based on the purchased billing cycle. We invested a lot of work into email marketing automations like the Dunning mechanism to maximize the renewal rates, as well as email reminders to avoid renewal surprises.

Selling subscription-based memberships for your theme shop, monthly and annual, has never been more straightforward. You can configure and sell multiple plans/tiers, offer any combination of your products (or all of them), and set different price points, based on the number of sites that the license will be valid for. Moreover, you can sell any combination of products: themes, plugins, and add-ons.

For sure! The add-ons business-model is one of the popular models in the WordPress ecosystem. Hence, we made sure to fully support it, whether you are selling plugin add-ons or theme add-ons.

Absolutely 🙂 Selling bundles is a great way to pump-up the CLTV (Customer Lifetime Value). Our bundles mechanism allows you to sell any combination of add-ons, as well as plugins and themes. Your customers will receive a single license key that they will be able to use for all the products in the purchased bundle.