Support as a Service: Is it Right for Your Plugin or Theme Business?
The goal for all WordPress plugin and theme businesses should be to provide 5-star customer support. From a marketing perspective, this is one of the best ways to build long-term…
Tag: themes
How to Use Social Proof to Boost WordPress Plugin and Theme Sales
Social proof leverages positive feedback to boost your sales. Just think about it—when you’re making any (big) purchases, you’re likely to go online and read reviews before making a final…
The Marketing Handbook for WordPress Plugin and Theme Developers
As you might already know, product people—especially developers—usually don’t enjoy doing marketing. Developing plugins, themes, or other types of digital products gets their creative juices flowing, but when it comes…
After Shifting from Development, Primož Cigler Is The Perfect Technical Marketer for A WordPress Products Business
I’m finally getting to interview one of my favorite figures in the WordPress community. He’s a dev & CEO at ProteusThemes and also one of the friendliest people I got…
Is ThemeForest a Good Place to Sell Your Premium WordPress Theme?
In this article, I’m going to have a thorough look at the most popular theme marketplace for WordPress themes. We’re going to try and understand the pros and cons of…
Insights for WordPress Themes by Freemius
Today, we’re officially announcing the release of our insights and analytics solution for WordPress theme authors: Freemius Insights for themes – yeah baby! In case you have never heard of…
ThemeForest By The Numbers: Thought The WordPress Theme Gold Rush Was Over? Think Again!
Envato’s ThemeForest and CodeCanyon are de-facto the leading marketplaces for WordPress plugins and themes. With a growing community of over 7 million subscribers, both marketplaces sound like a lucrative place…
How to Build an SEO friendly Support Knowledge Base: The Complete Guide for A Scalable Documentation Solution
Once your startup’s user-base grows, support becomes a fundamental part of your business. Setting up a solid Knowledge Base solution is an important long term investment, that hopefully, if done…
WordPress Frameworks Get A New Cozy Home – IncludeWP
Earlier this year (March 2016), the plugins review team issued a statement on make.wordpress.org that frameworks are no longer allowed in the official plugins repository.
WordPress Developers: How to Beta Test a New Plugin to Ensure a Successful Release
A high-quality beta testing stage forms the backbone of any successful premium plugin release schedule. One cannot underestimate its value in terms of (a) removing bugs and (b) ensuring your…