How to Create Educational Content Around Your Product Features
You built a feature to solve a real problem. It works. It’s useful. But no one’s using it. Not because the code is broken. Not because the UX is clunky….
Elevating Your Marketing Strategies
Master Software Marketing with Freemius’s Comprehensive Resource Hub
Welcome to the world of marketing for WordPress and SaaS. Here, you’ll find insights, strategies, and tips to elevate your promotional efforts and drive growth for your software products. We cover a wide range of topics related to marketing, including content marketing, email marketing, social media marketing, search engine optimization (SEO), affiliate marketing, and more.
You'll also discover expert insights, best practices, and case studies that showcase proven strategies for attracting, engaging, and converting your target audience. Learn how to create compelling content that resonates with your audience and drives organic traffic to your website. Explore the power of email marketing and discover how to build and nurture relationships with your subscribers to drive sales and loyalty.
We also dive into social media marketing and uncover strategies for leveraging platforms like Facebook, Instagram, Twitter, YouTube, and LinkedIn to amplify your brand's reach and engagement.
With our comprehensive resources and expert guidance informed by our own experience, you'll have everything you need to create impactful marketing campaigns that fuel growth for your WordPress and SaaS software products.
Stop Wasting Time: The Proven Marketing Automation Strategy to Grow Your Software Business Faster
If you’re still handling repetitive marketing tasks manually, you’re not just wasting valuable time – you’re actively taking hours away from product development, feature improvements, and the core work that…
Freemius’ Rebrand: A Commitment to Growth, Collaboration, and Serving the Software Maker Community
Freemius is built on collaboration — within our team and within our community of software makers. As we move beyond WordPress to encompass software making as a whole, our brand…
From Creation to Communication: Crafting a Unique Selling Proposition that Resonates
Standing out in crowded markets can feel like an uphill battle — especially if you’re part of a small team or working solo with limited marketing resources. But there’s a…
Outbound Software Sales: How To Create an Outbound Sales Strategy for Your Software Products
Outbound sales often get a bad rap, especially among solo software makers and small businesses. When you hear the terms “outbound” and “sales” together, is the first thing that comes…
The Social Media Marketing Cheat Sheet for Busy Developers
Let’s face it: you’d rather be knee-deep in your latest project than figuring out how to tweet or blog about it. Trust us, we get it. You’re juggling deadlines, squashing…
Analyzing and Optimizing Sales Funnels for WordPress Plugins
Let’s cut to the chase: Selling WordPress plugins ain’t easy. Solo plugin makers and SMBs in the space need to use all means available to convert customers and drive revenue.
Proven Inbound Sales Strategies to Sell Your Software Products
Mastering the art of inbound sales can help bootstrapped software makers and SMBs increase revenue by attracting, engaging, and converting more customers — without breaking the bank.
SEO for Software Makers: Is SEO Still a Viable Marketing Channel?
If you’ve been struggling to make sense of what’s been going on in the SEO world lately, you’re not alone. Keeping up with standard problems like dealing with the rise…
Make Your Mark: Building Brand Trust, Credibility, and Differentiation in WordPress
Nowadays, breaking new ground in WordPress is like herding cats. The market’s matured: almost every possible niche is filled with plugins, themes, or static software offering solutions that compete for…
Beyond the SEO Algorithm: Rand Fishkin on How Digital PR Can Make Your Software Product Stand Out
Key Article Takeaways: Digital PR focuses on building relationships with journalists and influencers to get mentioned in their content — one mention in the right publication or YouTube video can…
15 Outbound Sales Tools to Accelerate Growth of Your Software Business
Let’s not beat around the bush — many (if not most) software makers would rather focus on product development than sink their teeth into marketing and sales. But, ironically, you…
Inbound Sales vs Outbound Sales: Choose the Right Strategy For Your Software Business
Making software products is the fun part 🚀 Selling them is where things get tricky 📉 With numerous sales tools and technologies available, software creators need to find the right…
How to Automate Product Review Generation for Software Products
Ever wondered why your competitors have a plethora of reviews or why they seem to be better at generating them? It’s not because their customers love them more or are…
The Benefits of Podcasting for Business: What We Learned from Launching plugin.fm
Podcasting 🎧 can be a great way to build a community around your brand and position you as an expert in your field. But the real question is, are you…