Welcome to the world of marketing for WordPress and SaaS. Here, you’ll find insights, strategies, and tips to elevate your promotional efforts and drive growth for your software products. We cover a wide range of topics related to marketing, including content marketing, email marketing, social media marketing, search engine optimization (SEO), affiliate marketing, and more.
You'll also discover expert insights, best practices, and case studies that showcase proven strategies for attracting, engaging, and converting your target audience. Learn how to create compelling content that resonates with your audience and drives organic traffic to your website. Explore the power of email marketing and discover how to build and nurture relationships with your subscribers to drive sales and loyalty.
We also dive into social media marketing and uncover strategies for leveraging platforms like Facebook, Instagram, Twitter, YouTube, and LinkedIn to amplify your brand's reach and engagement.
With our comprehensive resources and expert guidance informed by our own experience, you'll have everything you need to create impactful marketing campaigns that fuel growth for your WordPress and SaaS software products.
Standing out in crowded markets can feel like an uphill battle — especially if you’re part of a small team or working solo with limited marketing resources. But there’s a…
Outbound sales often get a bad rap, especially among solo software makers and small businesses. When you hear the terms “outbound” and “sales” together, is the first thing that comes…
Let’s face it: you’d rather be knee-deep in your latest project than figuring out how to tweet or blog about it. Trust us, we get it. You’re juggling deadlines, squashing…
Let’s cut to the chase: Selling WordPress plugins ain’t easy. Solo plugin makers and SMBs in the space need to use all means available to convert customers and drive revenue.
Mastering the art of inbound sales can help bootstrapped software makers and SMBs increase revenue by attracting, engaging, and converting more customers — without breaking the bank.
If you’ve been struggling to make sense of what’s been going on in the SEO world lately, you’re not alone. Keeping up with standard problems like dealing with the rise…
Nowadays, breaking new ground in WordPress is like herding cats. The market’s matured: almost every possible niche is filled with plugins, themes, or static software offering solutions that compete for…
Key Article Takeaways: Digital PR focuses on building relationships with journalists and influencers to get mentioned in their content — one mention in the right publication or YouTube video can…
Let’s not beat around the bush — many (if not most) software makers would rather focus on product development than sink their teeth into marketing and sales. But, ironically, you…
Making software products is the fun part 🚀 Selling them is where things get tricky 📉 With numerous sales tools and technologies available, software creators need to find the right…
Ever wondered why your competitors have a plethora of reviews or why they seem to be better at generating them? It’s not because their customers love them more or are…
Podcasting 🎧 can be a great way to build a community around your brand and position you as an expert in your field. But the real question is, are you…
Building in public is more than a development approach: it can be an immersive, inspiring experience that weaves together transparency, community, and product innovation. In a landscape where the lines…
Lights, camera, software 🎥 WordPress and SaaS are competitive (and often saturated) markets, and owning your space and growing your audience as an entrepreneur can be tough. A possible solution?…
It’s a lot of work to build a plugin or theme, and it can seem like extra, unnecessary work to add multilingual support to your project. However, based on our…
