Welcome to the world of marketing for WordPress and SaaS. Here, you’ll find insights, strategies, and tips to elevate your promotional efforts and drive growth for your software products. We cover a wide range of topics related to marketing, including content marketing, email marketing, social media marketing, search engine optimization (SEO), affiliate marketing, and more.
You'll also discover expert insights, best practices, and case studies that showcase proven strategies for attracting, engaging, and converting your target audience. Learn how to create compelling content that resonates with your audience and drives organic traffic to your website. Explore the power of email marketing and discover how to build and nurture relationships with your subscribers to drive sales and loyalty.
We also dive into social media marketing and uncover strategies for leveraging platforms like Facebook, Instagram, Twitter, YouTube, and LinkedIn to amplify your brand's reach and engagement.
With our comprehensive resources and expert guidance informed by our own experience, you'll have everything you need to create impactful marketing campaigns that fuel growth for your WordPress and SaaS software products.
We’ve recently decided to take advantage of MailChimp’s (free) email marketing automation feature in order to fill a gap we’ve been unable to manually bridge for our new blog subscribers….
When your plugin or theme business reaches a certain maturity, inevitably, you start to explore additional revenue streams. One trendy channel is affiliation. Setting up an Affiliate Program can be…
One of the most surprising things about selling products is that quality doesn’t affect sales. At least not on its own. Something I’ve seen over and over again while working…
Anyone who has ever built a product for WordPress (plugin or theme) and tried distributing it via the WordPress.org repository knows that user emails are not part of the bargain….
Even though you have come up with the ultimate WordPress plugin solution, WordPress users do not know about it yet. This translates into no users, no downloads, and no revenue…
Well, the 2016 presidential race is definitely in full swing. The candidates for each party are set and not a day goes by that we don’t hear something in the…
![Writing Smart WordPress Plugin Copy That Drives Installs [case-study]](https://freemius.com/blog/wp-content/uploads/2016/07/Writing-thumb.jpg)
With over 45,000 plugins in the official repository, and many more on personal websites or even marketplaces such as CodeCanyon, how can you possibly increase your chances of success?
It doesn’t matter if your latest WordPress plugin is the greatest thing since sliced bread — if your home page doesn’t rock, nobody’s going to want to download it.
Creating a popular premium WordPress plugin is a real challenge. People will generally only part with their cash if they have a genuine need that isn’t already met by the…
Promoting a WordPress plugin the ‘old-fashioned’ way is becoming harder and harder. People have become savvy to outbound marketing strategies.
Even with a perfectly planned and executed plugin release, it can be tricky getting those all-important five-star reviews in the WordPress Plugin Directory. Drop the ball on a release and…
You’ve done it: You’ve written a WordPress plugin that addresses the most (Word)Pressing problem ever. Now, here’s the kicker: No matter how much time you’ve invested or how brilliant it is,…
