Lights, camera, software 🎥 WordPress and SaaS are competitive (and often saturated) markets, and owning your space and growing your audience as an entrepreneur can be tough. A possible solution?…
It’s a lot of work to build a plugin or theme, and it can seem like extra, unnecessary work to add multilingual support to your project. However, based on our…
As the owner of a WordPress agency for over 10 years, I’ve purchased tons of different plugins and themes. Every single time, I’ve analyzed their reviews before making the purchase….
There are so many paid promotional options when you’re looking to market your plugin or theme that it’s hard to know which sites will actually have a positive impact on…
You may know that over 835 million websites use WordPress today. But how can you ensure your plugin or theme can be used as widely as possible within the ecosystem?…
Social proof leverages positive feedback to boost your sales. Just think about it—when you’re making any (big) purchases, you’re likely to go online and read reviews before making a final…
As you might already know, product people—especially developers—usually don’t enjoy doing marketing. Developing plugins, themes, or other types of digital products gets their creative juices flowing, but when it comes…
“Building a WordPress plugin or theme is just the beginning. Without an engaged and relevant audience, it’s tough to justify the time and resources spent on development and maintenance. In…
All WordPress plugin/theme sellers who sell their WordPress products through Freemius are added to a Freemius DEV Slack channel, where discussions about WordPress business best practices, as well as consultation…
If you haven’t yet noticed, online video is changing the way that we learn and make our buying decisions. The ability to use video as an interactive storytelling medium makes…
We’ve recently decided to take advantage of MailChimp’s (free) email marketing automation feature in order to fill a gap we’ve been unable to manually bridge for our new blog subscribers….
When your plugin or theme business reaches a certain maturity, inevitably, you start to explore additional revenue streams. One trendy channel is affiliation. Setting up an Affiliate Program can be…
One of the most surprising things about selling products is that quality doesn’t affect sales. At least not on its own. Something I’ve seen over and over again while working…
Anyone who has ever built a product for WordPress (plugin or theme) and tried distributing it via the WordPress.org repository knows that user emails are not part of the bargain….
Even though you have come up with the ultimate WordPress plugin solution, WordPress users do not know about it yet. This translates into no users, no downloads, and no revenue…
