How to Automate Product Review Generation for Software Products
Ever wondered why your competitors have a plethora of reviews or why they seem to be better at generating them? It’s not because their customers love them more or are…
Elevating Your Marketing Strategies
The Benefits of Podcasting for Business: What We Learned from Launching plugin.fm
Podcasting 🎧 can be a great way to build a community around your brand and position you as an expert in your field. But the real question is, are you…
Building in Public: Unveiling the Power of Transparent Creation for Software Founders
Building in public is more than a development approach: it can be an immersive, inspiring experience that weaves together transparency, community, and product innovation. In a landscape where the lines…
How to Leverage YouTube Marketing for Audience and Business Growth
Lights, camera, software 🎥 WordPress and SaaS are competitive (and often saturated) markets, and owning your space and growing your audience as an entrepreneur can be tough. A possible solution?…
9 Sites to Promote Your Plugin or Theme (Ranked by Domain Authority)
There are so many paid promotional options when you’re looking to market your plugin or theme that it’s hard to know which sites will actually have a positive impact on…
How to Use Social Proof to Boost WordPress Plugin and Theme Sales
Social proof leverages positive feedback to boost your sales. Just think about it—when you’re making any (big) purchases, you’re likely to go online and read reviews before making a final…
The Marketing Handbook for WordPress Plugin and Theme Developers
As you might already know, product people—especially developers—usually don’t enjoy doing marketing. Developing plugins, themes, or other types of digital products gets their creative juices flowing, but when it comes…
Creative, Modern Ways To Reach New Relevant Audiences For Your WordPress Product
“Building a WordPress plugin or theme is just the beginning. Without an engaged and relevant audience, it’s tough to justify the time and resources spent on development and maintenance. In…
How We Use Email Marketing Automation to Fill The Gaps for New Subscribers And Bump Up The Blog’s Conversion Rate
We’ve recently decided to take advantage of MailChimp’s (free) email marketing automation feature in order to fill a gap we’ve been unable to manually bridge for our new blog subscribers….
The Ultimate Guide To An Affiliate Program For WordPress Plugins And Themes
When your plugin or theme business reaches a certain maturity, inevitably, you start to explore additional revenue streams. One trendy channel is affiliation. Setting up an Affiliate Program can be…
How to Promote Your Premium Plugin Within Your Free Version (Without Making People Angry)
Creating a popular premium WordPress plugin is a real challenge. People will generally only part with their cash if they have a genuine need that isn’t already met by the…
How to Promote Your WordPress Plugin With Content Marketing & Outreach
Promoting a WordPress plugin the ‘old-fashioned’ way is becoming harder and harder. People have become savvy to outbound marketing strategies.
8 Ways to Get Your WordPress Plugin Featured on Blogs
You’ve done it: You’ve written a WordPress plugin that addresses the most (Word)Pressing problem ever. Now, here’s the kicker: No matter how much time you’ve invested or how brilliant it is,…