Analytics & Insights for
WordPress Theme Developers
Analytics & Insights for
Add our developer friendly, GPL licensed, WordPress SDK into your theme and copy-paste the snippet of code to your theme's functions.php file.
Freemius will automatically add a user-friendly, OAuth like opt-in screen right after your theme's activation.
Congrats! You are a data-driven developer. Analyze who is using your solution and how. Learn why users abandon it, and lots more.
Whether you monetize today or are thinking about doing it in the future, building a mailing list is crucial for your success. Start capturing emails ASAP.
Remember the last time you had to release an urgent security patch, but didn’t have a way to tell your users? Now you can! All you need to do is send an email.
Your free users are the most qualified leads to become paying customers. It’s time to start a closer relationship with them and eventually convert them to paying customers.
Did you know that over 20% of the users that install your WordPress theme will switch to another after less than 15 min? Wouldn’t you want to know why? Of course you would!
Freemius Insights helps WordPress theme developers capture this feedback with our user-friendly Feedback Form. And you’ll be surprised - 82% of the users are happy to tell you why they switched to another theme.
The feedback form provides an alternative way to spill the anger. Angry users feel satisfied criticizing your theme once in the feedback form without affecting your WordPress.org avg rate.
Identified a feature that many users find missing? Awesome! Once you release the feature, contact these users and tell them about it!
WordPress themes are distributed software. Each installation has its own unique environment. Not knowing anything about your users’ environments makes it impossible to predict failures.
With Freemius Insights, you can learn extremely valuable metrics, like the WordPress versions your users have, the PHP versions and more. This data helps make smarter development decisions.
Before you rush into adding a new cool core function that is only supported in 3.7, check how many of your users are using older versions.
Before you add namespaces to your classes, do you know how many of your users still run on PHP 5.2?
Leverage the webhooks mechanism to define actions performed by your theme users as events that trigger an action.
Shift your marketing to autopilot and concentrate on coding more awesome features!
When someone installs and activates your theme - Automatically send a warm welcome email message and provide them with some useful links or advice on what can be achieved with your theme. Additionally, you can add their email address to a list of people who receive your drip campaign emails series.
When a user of your theme achieves its main goal1 - that’s the perfect time to email them with a request and a link for them to rate your theme and get more positive exposure in the WordPress market.
If a user uninstalls your theme for some reason (Freemius automatically collects user feedback for you) - send them a farewell email with some links to other great WordPress themes your company produces.
1 ‘Custom event tracking’ feature is available for Freemius Insights ‘Business’ plan users only.If you don’t make any money from your theme, we got you covered. 2-week historical aggregated metrics, 100 most recent user emails -- all for FREE! The only thing we ask in return is a symbolic attribution by adding our badge to your site's footer (emails export & web hooks are not included).
Entry point for side projects with initial revenues.
The best tool building a powerful mailing list.
For growing business who want to optimize marketing.
Everything you need to increase your bottom line.
(*) A Free Trial gives an access to the free tier. If you are monetizing your product you are expected to upgrade within 14 days after your registration.
Yes! It’s compliant with the marketplace rules. In fact, a similar analytics product, called PressTrends, was widely adapted by ThemeForest developers in early 2014.
Mos-def! If you are familiar with the guidelines, you already know that “phoning home” is not allowed without the user’s consent. Therefore, we don’t capture any information without user opt-in. We probably have the most strict opt-in form in the wp.org repo.
Absolutely YES! There’s no collision nor interaction between Freemius and other eCommerce solutions. You can add Freemius Insights both to your free and premium plugin versions.
Yes, you can! In addition, since you are not obligated to any guidelines, you can capture all the information without the opt-in screen. If you do so, you would need to explicitly mention that part in your privacy and terms of use. Having said that, since no one really reads the privacy and terms, we do recommend using the opt-in screen as an ethical transparency act.
Your data is safe and sound. We will never-ever, never-ever, share your user emails with any 3rd party.
We crafted special filters to customize the messaging and buttons of the opt-in screen. If it’s not enough, you can completely edit the PHP template file in the SDK. Make sure you keep it clear about what information is being captured and that it’s sent to Freemius. Otherwise, it won’t be compliant with the WordPress.org guidelines.
Send an email to [email protected] and we'll help you out.
