Checkout Card Icon Localization

At Freemius, we care deeply about optimizing Checkout conversions. Whether it’s the billing form, upsells, or the cart, every part of our Checkout experience is built with conversion in mind. This week, we’re rolling out another small but impactful optimization.

The card brand icons shown during Checkout are now localized based on the selected billing country. For example, buyers in the Netherlands will only see VISA, Mastercard, and AMEX — while less relevant options like JCB or Discover are hidden. This change reduces visual clutter and helps buyers quickly recognize and select their preferred payment method.