New analytics metrics: Total Installs

We’re pleased to announce the immediate availability of a new metric in your Developer Dashboard.

Total Installs (Audience Analytics)

Previously, we relied on the ‘Activations’ and ‘Deactivations’ events to determine or project the number of active installations or sites a plugin might have. We realized this metric was error-prone because of how the SDK can be used.

We’ve introduced a much better metric to more accurately determine total Active and Abandoned Installs.

The same metric is now used to accurately determine the ‘Opted In Active Installs’ and ‘All-time Installs’ in the lifetime data section.