Changelog / New analytics metrics: Total Installs

New analytics metrics: Total Installs

We’re pleased to announce the immediate availability of a new metric in your Developer Dashboard.

Total Installs (Audience Analytics)

Previously, we relied on the ‘Activations’ and ‘Deactivations’ events to determine or project the number of active installations or sites a plugin might have. We realized this metric was error-prone because of how the SDK can be used.

Total, active and abandoned installs

We’ve introduced a much better metric to more accurately determine total Active and Abandoned Installs.

Improved lifetime installs cards and statistics

The same metric is now used to accurately determine the ‘Opted In Active Installs’ and ‘All-time Installs’ in the lifetime data section.