New Checkout Events for Tracking Coupon Interactions

Our Freemius Checkout supports tracking several events across the buyer journey — from when the checkout is loaded, to when billing information is entered, or when a plan is changed.

Today, we’re rolling out a few new events focused on tracking interactions with coupons.

• coupon-added: Triggered when a new coupon is applied through the checkout UI.
• coupon-removed: Triggered when a coupon is removed, either explicitly from the UI or when the coupon is no longer valid for the selected quota/licenses or billing cycle.
• coupon-updated: Triggered when a coupon’s discount value changes due to an update in quota/licenses or billing cycle.

These events make it easier to understand how buyers interact with coupons during checkout and which discounts are ultimately applied based on the selected configuration.

You can read more about this in our documentation.