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Changelog / Redesigned Buyer Emails with Modern Look and Better UX

Redesigned Buyer Emails with Modern Look and Better UX

This week we’re super glad to announce the immediate availability of our fully redesigned customer emails, refreshed with new brand guidelines and a modernized layout.

Freemius Sample Customer Facing Email

If you’ve customized your email design and would like to update, scroll down to the “Migrating From the Old Design” section below.

Since the beginning of this year, we’ve been gradually refreshing legacy designs across Freemius, and today marks another huge milestone.

We had already kickstarted the email rebranding earlier and completed the redesign of all maker-facing emails. Starting today, all customer-facing emails have also been fully rebuilt — and the new design continues to offer the same rich Email Customizer experience you’re familiar with.

The new email designs bring a cleaner, more modern experience for your customers. We’ve taken special care to emphasize key CTAs (call-to-actions) and improve the visual hierarchy with clear section headings for better readability.

Freemius Email Customizer

You can explore the new design right now by going to Email Style Customization under your store settings.

Migrating From the Old Design

If you’ve previously customized your email design, you won’t be automatically upgraded. But upgrading is simple and takes just one click.

  1. Go to Store → Emails
  2. Open the Customization tab
  3. Click the “Upgrade Design” button

Upgrade to new email design from Freemius Developer Dashboard

All your existing customizations will be automatically migrated to the new system, making the transition seamless.

If you prefer the older style, you can click the “Switch Back to Legacy” button at any time to revert—without losing your configuration.

Restore email design

Please note that while the legacy design will remain temporarily available, we plan to phase it out soon.

We encourage you to migrate early to take advantage of the new design improvements. If you have any questions or encounter any issues, please reach out to our support team—we’ll be happy to help.