Your SaaS is live.
Let’s find your customers.
Practical post-launch tactics for micro-SaaS growth
Believe it or not, the first 100 customers are tougher than the next 1,000. Most early-stage SaaS founders stall here by falling into familiar traps:
- Running paid ads too early or chasing channels that don’t convert
- Over-engineering too soon and building features no one asked for
- Obsessing over branding before you’ve made a sale
This session is about traction, validation, and feedback after the launch dust has settled. Our panel of experts will discuss:
- How both personal and low-key outreach (like cold emails or Reddit posts) still work
- Where AI can help without making you sound like a bot
- How building in public turns early users into advocates
- Creative growth loops like integrations, newsletters, and community cross-promotion
If you’re stuck at 50 users, about to launch, or just need a push through the early fog, this session is your shortcut to 100 (and then 1000).
Join us on Wednesday, September 17, at 12 PM ET for our live panel discussion and Q&A session.
Get the recording​
Can’t make it live? Register anyway and we’ll send you the recording!
Meet our speakers
Our expert lineup of builders, leaders, and founders will share what actually worked for them when finding their first 100 customers — from scrappy tactics to creative growth loops.
Vova Feldman
Freemius founder and CEO
After exiting his first startup to a Fortune 500 company in 2013, Vova turned his side SaaS project into a successful freemium product. This led to the creation of Freemius, a platform that helps developers become entrepreneurs without operational hassles. Over the past decade, Freemius has thrived and become an industry leader, dedicated to shaping the future of software entrepreneurship.
Colleen Schnettler
Founder of Simple File Upload and SaaS Marketing Gym
Colleen turned late-night coding sessions into a career as a Ruby on Rails developer and founder. From launching Simple File Upload to co-founding Hammerstone and joining TinySeed, she’s learned what it really takes to grow a product business.
Now, through SaaS Marketing Gym, she helps technical founders level up their marketing and distribution, bridging the gap between building great software and getting it into customers’ hands.
Omri Dahan
Entrepreneur, community builder, and co-leader at Build•Ship•Grow
Omri has led companies through growth and acquisition, and now focuses on helping early-stage founders turn ideas into real products. He knows the challenges of starting small and how to keep moving when things get tough.
At Build•Ship•Grow, he helps makers share openly, build momentum, and collaborate without the noise. His approach is rooted in action, community, and learning by doing.
This is the second session in a two-part series guiding makers from SaaS launch prep to early traction and growth.
FAQ
Do I need to have customers already?
Nope. This webinar is ideal for founders who are still pre-launch or stuck trying to land those first 50–100 users.
Is the panel really live?
Yes! The panel will run live, with real Q&A at the end. You’ll get a chance to ask the panelists your questions directly. In case you can’t make it, just register — and we’ll send the recording to you after the event.
How much does it cost?
It’s completely free. No strings attached.
Why is Freemius hosting this?
We help software makers turn software products into real, sustainable businesses. That means not just monetizing, but also making smarter strategic decisions from day one. This webinar is part of that mission.
Will you cover cold outreach and AI tools?
Yes. We’ll explore what kinds of outreach actually work at this stage, how to use AI to personalize and scale your efforts, and how to stay authentic while using automation as a force multiplier.
Can building in public really help with growth?
Absolutely. Our panelists will share how transparency and community engagement helped them build trust and visibility (even with tiny teams and limited marketing experience).
Is this just another list of growth hacks?
No. This is about real tactics that work for indie SaaS makers, like leveraging communities, integrations, small newsletters, and low-cost growth loops.