Live webinar
What you need to know before launching your first SaaS
Wednesday, September 3, at 10:00 AM ET
You’ve built the product — now what?
Many first-time SaaS founders fail because they make the wrong moves before launch, even though they have a great product. They…
- Overbuild features no one asked for
- Price blindly
- Start marketing too late (or to the wrong people)
In this live session, we’re talking to real software makers who’ve done it. They’ll share the lessons, regrets, and what actually worked, from pricing and MVPs to marketing and tech.
If you’re building your first SaaS, or just toying with the idea, this is your fast track to launching without burning months (or budget) on avoidable mistakes.
Join us on Wednesday, September 3rd at 10 AM ET for our live panel and Q&A session.
Sign up & save your spot!
Can’t make it live? Register anyway and we’ll send you the recording!
Meet our speakers
Our highly experienced lineup of software makers and founders are ready to share the good, the bad, and the ugly of launching a SaaS product: with complete transparency and practical tips.
Adam Holmgren
Co-founder & CEO at Fibbler
Adam Holmgren, Fibbler co-founder and CEO, bootstrapped the company from zero to multi-six-figure ARR in under a year while working full-time.
A demand-gen marketer, he bets on bold branding and building in public. In this webinar, he’ll share hard-earned SaaS lessons and 2025 growth strategies.
Krzysztof Szyszkiewicz
Partner & Co-founder at Valueships
A certified expert in price, revenue, and margin management for B2B and e-commerce, Krzysztof is a member of the Professional Pricing Society.
At Valueships, he leads consulting projects to ensure client profitability, drawing on prior experience at McKinsey & Company in pricing and strategy.
Pauline Clavelloux
SaaS founder of IACrea, Refindie and Feedbask
Pauline Clavelloux is a SaaS and IT entrepreneur behind IACrea, Feedbask, and Refindie.
Through her newsletter, she shares the real story of building profitable digital products, and on X, she’s built a loyal following of 30k+ makers.
FAQ
Do I need to have launched a SaaS already?
Not at all. This is designed for first-time founders, solo makers, and folks who are still planning or building.
Is the panel really live?
Yes! The panel will run live, with real Q&A at the end. You’ll get a chance to ask the panelists your questions directly. In case you can’t make it, just register — and we’ll send the recording to you after the event.
How much does it cost?
It’s completely free. No strings attached.
Why is Freemius hosting this?
We help software makers turn software products into real, sustainable businesses. That means not just monetizing, but also making smarter strategic decisions from day one. This webinar is part of that mission.
Will you cover how to price my SaaS?
Yes, our panelists will share how they approached early pricing, what worked, and what they’d do differently if they could start over. We’ll discuss the pros and cons of free tiers, trials, and one-time offers — and how to choose the right model for your product and audience. You’ll hear how other founders balanced getting early users with validating a business model that actually makes money, as well as how they raised prices without losing customers.
How hard is it to get the first paying customers?
Harder than most new founders expect. In this webinar, you’ll hear real launch stories, including how long it took, what worked, and the common traps that keep early users from converting. Even if you have zero marketing experience, there are low-cost, low-effort ways to get attention and validate your offer without spending months building content or burning cash on ads. From leveraging your network to running small, focused experiments, the panelists will share specific tactics they used to turn interest into revenue.
What’s the risk if I skip tax compliance early on?
Fines, blocked sales, and unnecessary stress. You don’t have to set up tax compliance fully before your first sale, but you do need to know where and when taxes apply. The panelists will share how they handled tax setup without slowing their launch and we’ll touch on the must-know basics for VAT, sales tax, and compliance when selling software globally, so you can avoid costly surprises.