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Features Comparison Compare Freemius to EDD, WooCommerce, and CodeCanyon/ThemeForest.
Software Licensing Control what features to enable based on the plan and number of site activations.
Subscriptions Build a sustainable recurring revenue stream.
Automatic Updates Manage and deploy versions all in one place.
Buy Button Easily embed a buy button on your website.
Analytics & Usage Tracking Get actionable insights on user behavior.
Customer Portal A fully-featured members area for customers.
Affiliate Platform Manage affiliates. Track clicks, visits & referrals.
Cart Abandonment Recovery Recover lost sales with automated emails.
EU VAT & UK VAT Offload VAT handling to Freemius.
US Sales Tax Pass sales tax liability to Freemius.
Selling WordPress Plugins The definitive guide on selling plugins successfully, from ideation to launch (and beyond).
Documentation Start by integrating your WordPress plugin or theme in 5 mins to get all our platform features.
Getting Started Getting Started 🚀Integration & ConfigTesting & DebuggingLicensing APIBuy Button JS APIRESTful API
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  • Developer Dashboard - Sellers Manage your store, products, plans and earnings.
  • Customer Portal - Buyers Manage your subscriptions, licenses and websites.
  • Developer Dashboard - Sellers Manage your store, products, plans and earnings.
  • Customer Portal - Buyers Manage your subscriptions, licenses and websites.
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PricingCustomers BlogVideosPodcast
MarketingCustomer SupportInterviewsProduct
How Much You Actually Pay in Stripe Transaction Fees on $10K Monthly Revenue
Stefana Zarić by Stefana Zarić

How Much You Actually Pay in Stripe Transaction Fees on $10K Monthly Revenue

If you’re building and selling software, there are multiple ways to set up your revenue infrastructure.

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Strategy vs. Intuition for Tech Founders: Making the Right Call at the Right Time
Stefana Zarić by Stefana Zarić

Strategy vs. Intuition for Tech Founders: Making the Right Call at the Right Time

If you’re a technical founder, you’ve likely made calls based on instinct because waiting for perfect data takes too long.

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Release Notes: Global Checkout Localization, Clearer Support Routing, and Polished Pricing Setup for SaaS
Scott Murcott by Scott Murcott

Release Notes: Global Checkout Localization, Clearer Support Routing, and Polished Pricing Setup for SaaS

Big, sustainable growth often starts with small, consistent improvements, and July’s updates are full of them. From localized checkouts and clearer webhook payloads to better support transparency and smarter pricing…

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How to Create Educational Content Around Your Product Features
Goran Mirkovic by Goran Mirkovic

How to Create Educational Content Around Your Product Features

You built a feature to solve a real problem. It works. It’s useful. But no one’s using it. Not because the code is broken. Not because the UX is clunky….

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The SaaS Launch Playbook: How to Ship Without the Chaos
Goran Mirkovic by Goran Mirkovic

The SaaS Launch Playbook: How to Ship Without the Chaos

Launching a SaaS product isn’t just another milestone. It’s a high-stakes moment where everything you’ve built is suddenly on the line.

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Release Notes: SaaS-Ready API Docs, Visual Polish Across the Board, Smoother Checkout Flows & Post-Purchase Control
Scott Murcott by Scott Murcott

Release Notes: SaaS-Ready API Docs, Visual Polish Across the Board, Smoother Checkout Flows & Post-Purchase Control

This release brings clear, polished improvements you can rely on. We’ve made the checkout smoother to reduce drop-offs, updated invoices to lower support needs, and released OpenAPI-powered API docs to…

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The EU Accessibility Act Is in Effect: Here’s Why You Should Care About It
Stefana Zarić by Stefana Zarić

The EU Accessibility Act Is in Effect: Here’s Why You Should Care About It

Accessibility isn’t optional anymore — and ignoring it could cost you.

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Freemius and the EU Accessibility Act: Compliance Without the Headache
Scott Murcott by Scott Murcott

Freemius and the EU Accessibility Act: Compliance Without the Headache

The EU Accessibility Act (EAA) is now in effect and we’ve made key updates to help software makers stay on the right side of the law without writing a single…

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plugin.fm Season 3 Recap: What Software Makers Really Need to Know About Marketing
Stefana Zarić by Stefana Zarić

plugin.fm Season 3 Recap: What Software Makers Really Need to Know About Marketing

Season 3 of plugin.fm just wrapped, and this one felt different.

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WordCamp Europe 2025 Recap: Insights, Shifts, and Highlights From WCEU in Basel
Vova Feldman by Vova Feldman

WordCamp Europe 2025 Recap: Insights, Shifts, and Highlights From WCEU in Basel

Salü, WordPress makers! Four flights. Countless conversations. A few unforgettable parties. A missing suitcase. And one very hyped team, now back home from Basel, and still buzzing. WCEU 2025 was…

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Release Notes: iDEAL Support, Reverse Invoices by Email, and an Earnings Page Refresh
Scott Murcott by Scott Murcott

Release Notes: iDEAL Support, Reverse Invoices by Email, and an Earnings Page Refresh

More clarity, more control, less admin. That’s the theme for May.

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The Code Snippets Pro Success Story: From Lean Beginnings to 1M+ Installs
Scott Murcott by Scott Murcott

The Code Snippets Pro Success Story: From Lean Beginnings to 1M+ Installs

Before Code Snippets Pro powered over a million installs, it was a side project built on nights and weekends. Developer Shea Bunge created the original plugin to simplify custom code…

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MVPs That Matter: How to Ship Fast, Stay Focused, and Build What Users Actually Need
Scott Murcott by Scott Murcott

MVPs That Matter: How to Ship Fast, Stay Focused, and Build What Users Actually Need

Too many software makers overbuild or under-validate before they launch, and it kills momentum. In fact, 35% of startup failures happen because there’s no real market need, and not because…

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The Success Stories of AAWP, ClickWhale, and MH Themes: Florian Daugalies
Scott Murcott by Scott Murcott

The Success Stories of AAWP, ClickWhale, and MH Themes: Florian Daugalies

Welcome, Florian! Please tell us about your background, what inspired you to become a developer, and what you do outside of work. Thanks so much! I’m Florian, 40 years young,…

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Stop Wasting Time: The Proven Marketing Automation Strategy to Grow Your Software Business Faster
Goran Mirkovic by Goran Mirkovic

Stop Wasting Time: The Proven Marketing Automation Strategy to Grow Your Software Business Faster

If you’re still handling repetitive marketing tasks manually, you’re not just wasting valuable time – you’re actively taking hours away from product development, feature improvements, and the core work that…

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Featured

  • Features Comparison
  • Software Licensing
  • Checkout & Buy Button
  • Recurring Payments Subscriptions
  • Automatic Software Updates
  • Collecting EU VAT Europe
  • Cart Abandonment Recovery
  • Affiliate Platform
  • Analytics & Usage Tracking
  • Customer Portal

Product

  • GDPR Readiness
  • Sales Tax Compliance
  • EU VAT Collection
  • SCA & 3DS 2.0
  • Changelog

Compare with

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  • WooCommerce

Company

  • About Us
  • Pricing
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Learn

  • Selling WordPress Plugins
  • Blog
  • plugin.fm Podcast
  • YouTube

Careers

  • Brand Marketing Designer
  • Social Media Manager
  • Senior Full Stack Developer
  • WordPress Developer
  • Offline Video Content Editor (Full time)

Helpful Links

  • FAQs
  • Documentation
  • Free Resources
  • WordPress SDK
  • PHP SDK
  • System Status
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