Freemius at 10: From Bootstrapped Beginnings to Our Next Big Leap Forward
It’s hard to believe ten years have passed since Freemius first came to life. What started as an idea to help solo makers and indie hackers pursue their passions has…
Software Guru Meets Entrepreneur: How Ivan Halaka and Taurus Sinkus Made Webba Booking a Success
When a talented technical mind meets an entrepreneurial spirit, great products can happen — and this is exactly the case with Webba Booking.
Are WordPress Marketplaces Still Worth It in 2024? A Deep Dive for Software Makers
Years ago, charging money for plugins/themes in the WordPress space was frowned upon. But when WordPress began commercializing, developers saw the opportunity to start selling themes and plugins full-time instead…
The Social Media Marketing Cheat Sheet for Busy Developers
Let’s face it: you’d rather be knee-deep in your latest project than figuring out how to tweet or blog about it. Trust us, we get it. You’re juggling deadlines, squashing…
Freemius Checkout 2.0: New Features and UI/UX to Help You Sell More Software Products
Refreshed and reconfigured to boost conversions and maximize sales price, the new Freemius Checkout has officially launched and is in production!
Pros and Cons of Going Non-Exclusive: Weighing the Options for WordPress Plugin and Theme Makers
As a WordPress theme or plugin developer, you’ve likely felt the tremors caused by Shutterstock’s acquisition of Envato. This significant shift in the industry landscape has left many questioning the…
Charging Sales Tax on Your Software: A Guide for Subscription-Based Businesses
Subscription businesses have come a long way from magazines and daily milk deliveries. With an average American spending close to $1,000 per year on different types of subscriptions, it’s not…
Analyzing and Optimizing Sales Funnels for WordPress Plugins
Let’s cut to the chase: Selling WordPress plugins ain’t easy. Solo plugin makers and SMBs in the space need to use all means available to convert customers and drive revenue.
Proven Inbound Sales Strategies to Sell Your Software Products
Mastering the art of inbound sales can help bootstrapped software makers and SMBs increase revenue by attracting, engaging, and converting more customers — without breaking the bank.
How to Build a SaaS Sales Strategy: Beginner’s Guide
Your software is ready for the real world, and you know its potential. But launching a successful SaaS goes beyond just having a great product—you’re facing the challenge of convincing…
SEO for Software Makers: Is SEO Still a Viable Marketing Channel?
If you’ve been struggling to make sense of what’s been going on in the SEO world lately, you’re not alone. Keeping up with standard problems like dealing with the rise…
Release Notes: US Sales Tax Refund, Dual-Column Checkout, New Coupon Duplication Feature, and More
At Freemius, our mission is simple: we’re continuously striving to find new ways to improve the commercial experience for software makers and their users, to help them thrive. We’re proud…
WordCamp Europe 2024 Wrap-Up: A Superb Occasion with Acquisition Opportunities and Well-Priced Sponsorships for Smaller Makers
Ciao, tutti! I’m glad to report that I got safely back home from Turin. WordCamp Europe 2024 was productive, fun, and insightful. I caught up with old friends and made…
Why WordPress Product Makers Are Aggressively Exploring Envato Alternatives
On May 2, 2024, Envato — the powerhouse behind CodeCanyon, ThemeForest, and Envato Elements — announced its acquisition by stock file giant Shutterstock for a staggering US$245 million. This unexpected…
Make Your Mark: Building Brand Trust, Credibility, and Differentiation in WordPress
Nowadays, breaking new ground in WordPress is like herding cats. The market’s matured: almost every possible niche is filled with plugins, themes, or static software offering solutions that compete for…