How to Use Win-Back Campaigns to Re-Engage Inactive SaaS Users
When a user cancels, stops logging in, or walks away after a trial, many SaaS founders move on. Churn has a way of feeling final. But looking across thousands of…
Alisa Marković
Articles by Alisa Marković
Why You Need to Stop Building More Features to Unlock SaaS Revenue Growth
After launch, many SaaS founders assume growth comes from shipping more features. New capabilities get added, integrations move up the list, edge cases and “nice-to-have” improvements start feeling important. The…
How to Increase LTV (and Revenue per User) Without P*ssing Customers Off
Your product keeps proving its value: usage grows and customers rely on it more over time. Yet, the lifetime value of each customer barely changes. Every time you think about…
2025 State of Micro-SaaS: AI, Adaptive Pricing, and Community Growth
SaaS kept growing in 2025, but the source of growth changed. Momentum shifted from large platforms to solo founders and small teams shipping focused products faster. This pace is possible…
How Monthly Churn Compounds Against You and Why 8% Is the Breaking Point
We all want to grow. New users, new launches, new signups… But when churn creeps past 8% a month, that growth starts slipping through your fingers. At that rate, you…
Release Notes: Seamless Product to Bundle Upgrades, a Smarter Checkout Experience and Fresh Improvements Across the Platform
This month brings meaningful refinements across the customer buying journey and the internal tools you rely on. Upgrades are simpler, checkout flows are more flexible, billing details are clearer, and…
How to Use AI in BFCM Campaigns Without Sounding Like Everyone Else
Black Friday / Cyber Monday is coming fast, and a lot of makers I talk to are thinking the same thing: “Why not automate the whole thing? AI can write…
Where Indie SaaS Founders Actually Get Customers (Hint: Not SEO)
How are you supposed to keep the lights on when just 1.74% of new pages break into Google’s Top 10 within a year?
How to Price Your Micro-SaaS for Long-Term Profit (Not Just Initial Growth)
Starting cheap might feel like a fast way to grow, but it’s a trap. Yes, a $5 or $10 plan lowers friction and helps you hit that first sweet MRR…