How to Use Cohort Analysis to Increase Your Customer LTV and Reduce Churn
Many software makers fail to capitalize on profit opportunities because they don’t look at their data — at least not the right way.
Stefana Zarić
Expertise
Articles by Stefana Zarić
4 Ways We Leverage WordPress Conferences (And Why Makers’ Meetup Is a Success)
Behind the swag bags and keynotes lies the real value of WordPress conferences: actionable intelligence and relationship-building that directly impact your bottom line. From conducting market research to organizing side…
Digital River’s Shutdown: What Software Makers Can Do Next
In a shocking turn of events, Digital River abruptly laid off over 100 employees and filed for insolvency, leaving software creators in the lurch, unable to access their hard-earned revenue….
How to Use Strategic Partnerships to Unlock Exponential Growth for Your Software Business
Growing a software business is becoming increasingly challenging. While traditional channels like social media and SEO remain important, rising costs and crowded markets make it harder for independent makers and…
How to Build a Community That Drives Growth and Loyalty Around Your Product
As a software maker, you’re probably part of an online community — be it a Facebook group, Slack channel, or product-specific forum. If you’ve found value in these spaces, creating…
Your 2024 BFCM Playbook: How to Boost Your Sales Without Halving Your Prices
Got the Black Friday / Cyber Monday jitters? It’s easy to feel overwhelmed by big brands and their flashy campaigns. But here’s the thing: you don’t need a massive budget…
10 Years of Freemius, 24 Hours of Impact: Campaign Results
What happens when a community comes together to make a change? Yesterday, we witnessed the answer as software makers across the globe united for our 24-hour fundraising campaign in support…
24 Hours to Make a Difference: Join the #Freemius10 Anniversary Campaign
Today marks an important chapter for Freemius and a step forward for tech diversity. As we celebrate 10 years of empowering software makers, we’re kicking off a 24-hour fundraising campaign…
Outbound Software Sales: How To Create an Outbound Sales Strategy for Your Software Products
Outbound sales often get a bad rap, especially among solo software makers and small businesses. When you hear the terms “outbound” and “sales” together, is the first thing that comes…