plugin.fm Season 3 Recap: What Software Makers Really Need to Know About Marketing
Season 3 of plugin.fm just wrapped, and this one felt different.
WordCamp Europe 2025 Recap: Insights, Shifts, and Highlights From WCEU in Basel
Salü, WordPress makers! Four flights. Countless conversations. A few unforgettable parties. A missing suitcase. And one very hyped team, now back home from Basel, and still buzzing. WCEU 2025 was…
Release Notes: iDEAL Support, Reverse Invoices by Email, and an Earnings Page Refresh
More clarity, more control, less admin. That’s the theme for May.
The Code Snippets Pro Success Story: From Lean Beginnings to 1M+ Installs
Before Code Snippets Pro powered over a million installs, it was a side project built on nights and weekends. Developer Shea Bunge created the original plugin to simplify custom code…
MVPs That Matter: How to Ship Fast, Stay Focused, and Build What Users Actually Need
Too many software makers overbuild or under-validate before they launch, and it kills momentum. In fact, 35% of startup failures happen because there’s no real market need, and not because…
The Success Stories of AAWP, ClickWhale, and MH Themes: Florian Daugalies
Welcome, Florian! Please tell us about your background, what inspired you to become a developer, and what you do outside of work. Thanks so much! I’m Florian, 40 years young,…
Stop Wasting Time: The Proven Marketing Automation Strategy to Grow Your Software Business Faster
If you’re still handling repetitive marketing tasks manually, you’re not just wasting valuable time – you’re actively taking hours away from product development, feature improvements, and the core work that…
Release Notes: Reverse Invoices, Smarter Billing Flows, SaaS-Ready Redirects, and Faster Mobile Access
Freemius is built for momentum so your software can ship faster, adapt smarter, and scale without friction. This release brings back high-impact features (hello there, billing cycle selector), unlocks smoother…
Identifying and Beating Burnout in the Software-Making Space
Burnout is silently destroying many software makers. Behind screens across the industry, makers are hitting walls they never saw coming. They’re exhausted, disconnected, and questioning why they started building in…
How to Use Cohort Analysis to Increase Your Customer LTV and Reduce Churn
Many software makers fail to capitalize on profit opportunities because they don’t look at their data — at least not the right way.
How to Increase Software Adoption: Actionable Tips for Makers
Getting users to buy or sign up is just the first step, but true adoption happens when your product becomes essential to their daily workflow. The challenge? Even the best…
Love, Work, and WordPress: How Brad and Tam Vincent Manage FooPlugins
Running a business with your spouse while managing a full-time job is no small feat. But for Brad and Tam Vincent, it’s been a journey of growth and teamwork. With…
How to Deal with the New Stripe Chargeback Fee (And Why There’s a Better Way)
Imagine losing a sale, fighting to get your money back, and then getting slapped with a $30 fee for trying! 😵💫 That’s the reality many indie developers and software makers…
Release Notes: A Fully Responsive Dashboard, Incremental Updates, and Expanded Licensing for SaaS & Apps
Freemius just got even more powerful! We’re constantly refining the platform to make software selling smoother, more flexible, and scalable for makers like you. This month’s updates bring more automation,…
Why Makers Are Leaving WordPress Marketplaces — And What’s Next
Software selling has changed, and WordPress marketplaces must adapt or risk becoming obsolete. Sales platforms have made it easier than ever for makers to sell their products independently, undercutting the…