Outbound sales often get a bad rap, especially among solo software makers and small businesses. When you hear the terms “outbound” and “sales” together, is the first thing that comes…
Let’s not beat around the bush — many (if not most) software makers would rather focus on product development than sink their teeth into marketing and sales. But, ironically, you…
Making software products is the fun part 🚀 Selling them is where things get tricky 📉 With numerous sales tools and technologies available, software creators need to find the right…
As you might already know, product people—especially developers—usually don’t enjoy doing marketing. Developing plugins, themes, or other types of digital products gets their creative juices flowing, but when it comes…
