The pricing page is automatically generated and styled by Freemius, following WordPress admin dashboard design practices. We make sure it looks natural and optimized for best conversation results.
We have years of experience optimizing conversion, and we use data to continuously improve on the pricing page.
We do provide an option to add custom CSS stylesheets to enable personalization.
You can add those stylesheets in Plans -> Customization:

Note: For now, we do not recommend using custom CSS since changes in the page HTML structure might break your styles. We’ll try to communicate any changes in the HTML DOM. Having said that, and for the sake of agile development, we do not guarantee notifying you about any changes – it’s up to you to monitor changes.
If you have a free version, after 24 hours, a dismissable admin notice with a trial offer will automatically appear in the WP admin dashboard.

Clicking on the “Start free trial” button will redirect the user to the plugin’s in-dashboard pricing page with the option to start a trial with any of the plans.
Once the user selects a plan and starts the trial, the premium version is securely accessible through a download link which will appear in an admin notice and in an automated email.
Deactivation Feedback Form It’s much easier & cheaper to retain a user than to acquire one. If a user decides to abandon your product – you’d better know who that user is and what evoked their decision, so you can do something about it and keep your product relevant for the long run. Today, when …
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Learn how you can integrate Freemius with 3rd party applications like Help Scout or MailChimp
Help Scout Custom App Getting your Help Scout dynamic app to load your customer information which was captured by Freemius takes only a few minutes: Login to your Freemius dashboard Go to Integrations → Help Scout: Using this direct link: https://secure.helpscout.net/apps/custom/, open a new tab in your browser to create a custom dynamic app on …
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Events & webhooks allow you to perform some behind-the-scenes magic to automate your marketing efforts. Once you start using webhooks to automate email marketing you will get hooked. What Is An Event? An event is any action taken by someone inside your plugin/theme. You have control over what that action will be, and you can …
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Once you add Freemius to your product – data from every user that opts-in is captured and displayed on your Freemius dashboard in a way that facilitates recognizing any tendencies/behaviors among your users, and helps identify any issues your users may be having with your product. Your Billing Cycles At the top of your analytics …
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Unlike other solutions, we see and treat our customers as partners. Hence, our pricing is based on a revenue share model. A model that pushes us to work harder and to continuously improve our offering to help get more dollars for you. The success of our business is directly tied to your success.
Our revenue share is 7% after you cross the $5k in lifetime gross sales. So, even if you only make $10 in a certain month after crossing $5k, our rev-share is still 7%. The share on your first $1k is 27%, and 17% from $1k to $5k. Our cut is higher on your initial sales because we don’t charge any “setup fees,” yet, the support load is significantly higher during the integration phase, so that’s our way to recoup the initial investment.
Learn all about our pricing here →
Our Cart Abandonment Recovery mechanism recovers 11.5% abandoned carts, increasing our checkout’s avg. conversion rate from 35% to 42.5% (7.5% increase in sales). In addition, based on data we have tracked, our in-dashboard checkout increases conversion rate by an additional avg. of 12%. So whether you have a premium only or a freemium plugin/theme, there’s an expected bump in revenues, even after the rev-share split.
The reason we are taking a larger cut from the initial revenues is related to the fact that we have to invest exponentially way more support resources at the initial stages of your product integration with Freemius (during on-boarding, integration and testing), while sometimes providing almost real-time slack support. We therefore want to get some return on our investment. In any way, we don’t charge you anything until you make money with Freemius.
Obviously, when an established business migrates over to Freemius, we offer volume discounts, provide migration assistance and dedicated support.
We securely deliver reliable downloads to valid license holders through our API, utilizing S3 hosting on AWS.
The recommended minimum price per transaction is $3.99. Otherwise, your processing fee will be as high as 30%-50% due to the minimum per transaction rates charged by Stripe and PayPal. Email us to discuss your specific situation.