Pricing that grows with your software business

We only make money when you do

Trusted by thousands of software makers around the world

Join 1000+ of software businesses to start selling in minutes.

Whether you are an established software business or a bootstrapped indie hacker, Freemius helps unlock your product’s full financial potential with integrated CRO, marketing automation, and advanced analytics. As your merchant of record, we take financial and legal tasks like global sales tax, payments, fraud, and billing off your hands.

4.7%

+ gateway fees

  • Immediate account approval
  • Avg 24-hour support ticket turnaround
  • Free¹ wire payouts² wherever you are
  • Automated sales tax compliance
  • Focused exclusively on selling software
  • Hands-on migration assistance

¹ Wire payouts may incur intermediate bank fees.
² Supported payouts through Wire, Wise, Payoneer, and PayPal.

  • 0% fee on the tax component
  • No extra % for cart recovery
  • No extra % for failed renewals recovery
  • No setup fees, monthly fees, or hidden fees

Processing large payment volumes?

What’s included?

Merchant of record

  • Global payment processing
  • Credit cards & PayPal
  • Automated sales tax and VAT
  • Fraud protection & risk management
  • Localized checkout & multi-currency
  • Simplified reporting & reconciliation
  • Chargeback & dispute management
  • PCI compliance out-of-the-box

Subscriptions & recurring billing

  • Automated renewal reminders
  • Multi-seat and multi-license support
  • Smart card updates
  • Failed renewals recovery
  • Trials

Selling software

  • Webhooks
  • REST API
  • Software licensing

Self-Served customer portal

  • Plan changes and upgrades
  • Payment method updates
  • Retention flow

Marketing

  • Affiliate Platform
  • Cart abandonment recovery
  • Coupons and discounts
  • Subscription recovery campaigns
  • Verified reviews collection

Solution

SaaS & Software

SaaS, Desktop Apps, Chrome Extensions, Electron Apps

WordPressi+2.3%

Plugins, Add-ons, Themes, Templates, Widgets, Kits

  • Software licensing
  • Multi-site licenses
  • Automatic updates
  • Release management
  • Beta versions
  • Staged rollouts
  • Single sign-on with WordPress
  • Sell from WP Admin Dashboard
  • Sell add-ons & bundles
  • Opt-in & usage tracking
  • Audience analytics
  • Deactivation feedback
  • WP.org compliant GPL SDK
  • WP.org review automation

Freemius features and benefits

Sell software smarter by streamlining payments, boosting revenue, and setting your business up to scale successfully

Accept payments and subscriptions in a secure checkout form
1

Accept payments and subscriptions in a secure checkout form

The Freemius Checkout is optimized for conversions, mobile-friendly, and fully secure, giving buyers confidence in every transaction. Plus, with recurring subscriptions billing, makers can easily manage and grow revenue without any extra (manual) hassle.

Software licensing that protects your code
2

Software licensing that protects your code

Whether you sell a desktop app, Chrome extension, or a WordPress plugin, our flexible software licensing engine allows you to enable/disable features based on the customer’s plan.

Subscriptions-first approach for a sustainable revenue stream
3

Subscriptions-first approach for a sustainable revenue stream

Recurring billing options strengthen customer relationships by encouraging ongoing engagement and retention. With Freemius handling the complexities of subscription management behind the scenes, you can focus on scaling your business while ensuring a steady, long-term source of revenue.

Seamless sales tax collection, EU VAT payment, and invoicing
4

Seamless sales tax collection, EU VAT payment, and invoicing

Freemius takes care of US sales tax, EU VAT, and UK VAT handling and automatically issues invoices on all purchases. No need to worry about compliance with ever-changing global sales tax requirements — we ensure you're always up to date so you can focus on growing your business without the stress of managing taxes.

Choose your favorite payout method
5

Choose your favorite payout method

We support Wise, PayPal, Payoneer, and wire transfers (SWIFT/IBAN) with competitive currency conversion rates. For high-volume transactions, we can transfer your earnings in your local currency, eliminating international wire fees and making it easier and more cost-effective to receive payments globally.

Buyers can choose their favorite payment methods too
6

Buyers can choose their favorite payment methods too

Customers can check out with PayPal or major debit and credit cards like Visa, MasterCard, and Amex. All necessary integrations are included and we keep the APIs up to date to ensure a smooth checkout flow for buyers.

Secure and compliant
7

Secure and compliant

Security is a top priority. We adhere to modern security standards — including PCI DDS 4.0 compliance — to give buyers peace of mind their details and transactions are safe. We integrate with trusted gateways like Stripe and PayPal, which have built-in fraud protection and prevention. Credit card information never gets anywhere near our servers, so customers can rest assured that sensitive data is never stored and is always protected.

Give customers full control
8

Give customers full control

Freemius offers a simple self-service Customer Portal where users can access their order history, subscriptions, billing details, license keys, and more. They can easily change plans, update payment methods, or cancel subscriptions, giving them full control over their account.

Tap into new revenue opportunities with affiliate marketing
9

Tap into new revenue opportunities with affiliate marketing

Reward loyal customers by letting them earn income by promoting your software products. Easily convert users into affiliates through your Affiliate Platform via the Customer Portal. Monitor performance, manage commissions, and expand your network with advanced tools to streamline and optimize your affiliate marketing efforts.

Top-notch support and access to a helpful, like-minded community

We always have your back

Life can get in the way and there’ll be times when your online software shop is unattended. No stress — our engineering team is on hand to take care of any unforeseeable changes. For example, if PayPal or Stripe suddenly change their APIs, we’re there to address those changes while you’re “out of office”.

We’re here when you need us

With a 93 happiness score, a 4.7 rating on G2, and a 9-hour resolution time for more than half of our tickets, we pride ourselves on offering the highest quality support in the software ecosystem. Remember — your success is our success, so we’re always ready to help.

Connect and be inspired by fellow makers

Join the exclusive Freemius Slack community of 1600+ software sellers. Connect with like-minded makers, exchange valuable insights, seek advice, and share your expertise. It’s a collaborative space designed to help you grow and succeed alongside others in the software ecosystem.

Automate your marketing and customer interactions

Retrieve lost sales with cart abandonment recovery
1

Retrieve lost sales with cart abandonment recovery

Freemius offers a built-in automated cart abandonment recovery feature. We've designed a series of three smart emails — informed by best practices we’ve observed — that gradually increase incentives to complete the purchase. We’ve seen this feature alone increase revenue by 7.5%.

Recover failed payments
2

Recover failed payments

An automated, high-performing dunning mechanism reduces churn rate and recovers failed subscription renewals. We notify customers about failed payments and provide them with detailed instructions tailored to their issue, both for PayPal and credit cards, including direct links to a hosted payment method update form, making it easy for them to update their details.

Promotions, upsells, and discounts
3

Promotions, upsells, and discounts

Selling bundles, multi-site, or bulk licenses? We’ve got you covered with our fully featured Developer Dashboard. You can also offer conditional upsells like coupons and renewal discounts by simply adjusting a few settings.

Enjoy powerful automation to simplify your marketing
4

Enjoy powerful automation to simplify your marketing

Use our webhooks mechanism to connect your e-commerce efforts with your favorite marketing and automation tools, such as Zapier, Segment, Customer.io, and HubSpot. We also have an out-of-the-box MailChimp integration to sync customer emails with your MailChimp lists.

Let customers try before they buy
5

Let customers try before they buy

Set up free trials for 7, 14, or 30 days, and offer a money-back guarantee to build trust and help customers feel at ease when they purchase. Customize which features remain accessible after the trial expires.

What Freemius customers have to say

The Freemius effect

Software companies with large payment volumes

Freemius offers everything needed to run a software product business at scale:

  • Account management
  • Volume discounts
  • Migration assistance
  • Dedicated support

Migrating from a marketplace or an alternative solution? Our team will take care of the migration process at no charge.

Software product makers trust Freemius

Get started with Freemius

Built for the success of software sellers and their products

FAQ

Do I have to sell exclusively with Freemius?

No! We don’t believe in “locking” our customers in. We want you to stay with us because you find value in what we do. If you need to move on, we’ll make it easy and still champion your success.

Do I need to set up a payment gateway to sell with Freemius?

Nope — Freemius serves as your reseller.

How long does it take to get my account verified to start selling?

You can start selling immediately after registration! Using our advanced risk assessment, fraud detection and prevention systems, and payout schedule, we’ve developed a robust process where you can launch your product in five minutes.

Do you support affiliates?

Freemius comes with a fully-featured Affiliate Platform that you can use to onboard and manage affiliates.

Does Freemius support EU VAT?

We do. Avoid the hassles of EU VAT compliance by having Freemius handle VAT collection, compliance, and payments. Enjoy real-time VAT number validation and exemption when selling to businesses.

How much revenue do I have to generate before I get paid?

The minimum account balance required for payout is $100.00.

Can I still use Freemius if Stripe/PayPal is not supported in my country?

Yes. Because we resell your products, you don’t need to set up payment gateways. The payments will be processed via our gateways and we’ll pay out your earnings once a month via PayPal, Payoneer, or bank wires (IBAN/SWIFT).

Why is there an extra 2.3% charge for the WordPress solution?

The extra 2.3% covers specialized WordPress features, compliance, and server resources that keep your software updates running smoothly and effortlessly. With a seamless 5‑minute integration, our WordPress solution supercharges your plugin or theme with cutting-edge monetization, licensing, and analytics capabilities—all without writing a single line of code. For full details on the benefits and how to choose the right solution, please see our WordPress Solution Pricing.
Monthly grossProgressive rev-share *
0 - $50,0004.7%
$50,000 - $60,0004.5%
$60,000 - $70,0004.0%
$70,000 - $80,0003.0%
$80,000 - $90,0002.0%
$90,000 - $100,0001.0%
$100,000 +0.5%

* For example, if you earn $67k in a given month, the first $50k is subject to a 4.7% share, the next $10k to a 4.5% share, and the remaining $7k to a 4.0% share.