The Success Stories of AAWP, ClickWhale, and MH Themes: Florian Daugalies
Welcome, Florian! Please tell us about your background, what inspired you to become a developer, and what you do outside of work. Thanks so much! I’m Florian, 40 years young,…
Stop Wasting Time: The Proven Marketing Automation Strategy to Grow Your Software Business Faster
If you’re still handling repetitive marketing tasks manually, you’re not just wasting valuable time – you’re actively taking hours away from product development, feature improvements, and the core work that…
Release Notes: Reverse Invoices, Smarter Billing Flows, SaaS-Ready Redirects, and Faster Mobile Access
Freemius is built for momentum so your software can ship faster, adapt smarter, and scale without friction. This release brings back high-impact features (hello there, billing cycle selector), unlocks smoother…
Identifying and Beating Burnout in the Software-Making Space
Burnout is silently destroying many software makers. Behind screens across the industry, makers are hitting walls they never saw coming. They’re exhausted, disconnected, and questioning why they started building in…
How to Use Cohort Analysis to Increase Your Customer LTV and Reduce Churn
Many software makers fail to capitalize on profit opportunities because they don’t look at their data — at least not the right way.
How to Increase Software Adoption: Actionable Tips for Makers
Getting users to buy or sign up is just the first step, but true adoption happens when your product becomes essential to their daily workflow. The challenge? Even the best…
Love, Work, and WordPress: How Brad and Tam Vincent Manage FooPlugins
Running a business with your spouse while managing a full-time job is no small feat. But for Brad and Tam Vincent, it’s been a journey of growth and teamwork. With…
How to Deal with the New Stripe Chargeback Fee (And Why There’s a Better Way)
Imagine losing a sale, fighting to get your money back, and then getting slapped with a $30 fee for trying! 😵💫 That’s the reality many indie developers and software makers…
Release Notes: A Fully Responsive Dashboard, Incremental Updates, and Expanded Licensing for SaaS & Apps
Freemius just got even more powerful! We’re constantly refining the platform to make software selling smoother, more flexible, and scalable for makers like you. This month’s updates bring more automation,…
Why Makers Are Leaving WordPress Marketplaces — And What’s Next
Software selling has changed, and WordPress marketplaces must adapt or risk becoming obsolete. Sales platforms have made it easier than ever for makers to sell their products independently, undercutting the…
WordCamp Asia 2025 Recap: A New Era for Freemius and Uncertain Times for WordPress
Happy to report that I got safely back home from WordCamp Asia 2025. As always, it was a wild and wonderful time catching up with old friends, making new ones,…
4 Ways We Leverage WordPress Conferences (And Why Makers’ Meetup Is a Success)
Behind the swag bags and keynotes lies the real value of WordPress conferences: actionable intelligence and relationship-building that directly impact your bottom line. From conducting market research to organizing side…
Freemius’ Rebrand: A Commitment to Growth, Collaboration, and Serving the Software Maker Community
Freemius is built on collaboration — within our team and within our community of software makers. As we move beyond WordPress to encompass software making as a whole, our brand…
Freemius Reimagined: A Revitalized Brand, a Product-First Website, and a Radically Refreshed Dashboard
A new era of Freemius has begun. Not just a fresh coat of paint or a superficial reskin, but a complete reimagination of the platform and how we support software…
Escaping the MyCommerce Nightmare: How Milan Petrovic of Dev4Press Successfully Migrated to Freemius
Last week, software makers worldwide faced a crisis: MyCommerce, a long-standing payment and eCommerce solution owned by Digital River, abruptly shut down and filed for insolvency. For many, this is…