Changelog

With the evolution of AI, our software industry has taken a huge leap. Language and technical complexity are no longer barriers to creating software. Anyone with a product idea can now build applications and SaaS products with platforms like Lovable, Bolt, etc.

Once such software is created, there’s often value in sharing it with others—and eventually monetizing it. At Freemius, we understand this can be challenging for non-technical makers.

With that in mind, and to make it super easy for everyone to integrate Freemius Checkout and monetization, we’ve released a guide for a full end-to-end integration of Freemius with Lovable.

It all happens with a single prompt:

Implement the Freemius integration based on the knowledgebase content.

The outcome is as impressive as this:

• Integrated Pricing Page and Checkout: Your users will see the pricing you’ve configured in Freemius and will be able to purchase your product through the Freemius Checkout.
  
• Gated Premium Features: Easily gate premium features behind a paywall, and only allow access to users who have purchased your product.
  
• Integrated Accounts Page: Show active subscriptions and payments right within your app. Also link to the Freemius Customer Portal for advanced account management.
  

Head over to our docs to get started with the integration.

Freemius supports growth pricing or high-volume rates where the more you earn, the more you save. When your monthly gross sales exceed $50,000, the revenue share drops progressively, going as low as 0.5%. You can read more about it in our docs here.

This discount is applied automatically during the monthly payout. With today’s deployment, we are introducing a clearer UI in both the reverse invoice and the payout email so you can easily see the exact volume discount applied to your earnings.

As you can see, the reverse invoice will now prominently display the volume discount applied for the payout.

Similarly, your payout emails will also show the volume discount you received for the month, making it easier to reconcile your earnings at a glance.

This week we are rolling out several polishing improvements to our email system. These changes affect most of the emails sent by our system and include a number of small fixes.

The most notable update is the improved layout and overall visual consistency.

In addition, we have fixed a few UI glitches that appeared in certain dark mode email clients.

Overall, our emails are now more compliant and better optimized for compatibility across a wide range of email clients.

We have introduced a new API endpoint to help makers easily and securely download invoices for users. The new endpoint is:

/products/{product_id}/users/{user_id}/payments/{payment_id}/invoice.pdf

Detailed documentation can be found here.

This is especially useful if you’re implementing the Customer Portal inside your application (for example using the JS SDK). The endpoint validates that the payment belongs to the specified user before delivering the invoice, adding an extra layer of safety in user-facing integrations. For these use cases, we recommend using this new endpoint over the more direct one.

In last week we released an update following a compliance requirement from the wp.org plugin review team. The SDK integration snippet generated by the Developer Dashboard will now always have the is_org_compliant flag present (even though implicitly it has a true value).

This week we are releasing another update where our deployment mechanism will inspect the codebase itself and automatically add the flag if it is missing. This change ensures existing products remain compliant, even if the integration snippet was not manually updated.

As a follow-up to the recently released email customization feature, this week we are deploying the following enhancements:

1. The email section no longer requires a title to be present, giving you more flexibility when adding concise instructions or contextual notes.
2. The custom section now appears earlier in the email, with a UI that feels more naturally integrated into the overall email layout.

You can head to Emails → Customization to start customizing it right away.

We have also further enhanced the UI/UX of the Developer Dashboard around this feature:

1. The preview UI is now snappier and more compact.
2. A separate Styling tab has been introduced for email branding customization, reducing clutter under the single Customization tab.

This week we are rolling out follow-ups addressing several UI glitches and styling enhancements in the Customer Portal.

These changes are primarily at the infrastructure level and touch many UI components across the portal. As a result, you should now experience better visual consistency, especially when applying custom themes using CSS variables. Below are the notable improvements:

1. All icons are now rendered as inline SVGs, allowing your custom CSS to style them more reliably.
2. Several minor alignment issues have been resolved based on feedback from our makers.
3. We audited and replaced all remaining hard-coded color values with CSS variables to ensure custom styling works more predictably.

In addition to the UI fixed, we also fixed an issue where the portal could remain on a stale page after login. For example, if a store sells only SaaS products (and has no Websites page), users will now be correctly redirected to the Licenses page.

We have rolled out the following quality-of-life improvements to the Developer Dashboard.

Template Under WordPress Products

We realized in the last release we accidentally removed the “Template” type from the WordPress category. Many makers use Freemius to sell WordPress-related templates (for example, page builder templates or customization templates for plugins), so this made it harder to locate the correct product type during setup.

To address this, the Template type has now been added back under the WordPress Products category in the new product form.

Higher Bulk Pricing Support

Based on feedback from makers selling large credit bundles, we have increased the quota limit of pricing to support values up to 100,000,000 (100 million).

This makes it easier to configure plans for products that operate with high-volume credit systems.

More Exposure to Webhooks

To improve discoverability, webhooks are now available as a top-level menu item instead of being nested under “Integration”.

We received consistent feedback from SaaS & App makers that webhooks are a core part of the integration. Promoting it to a primary navigation item makes the integration workflow more direct and aligned with how modern SaaS products are built.

This week we are rolling out some small but important enhancements to our Checkout, aimed at delivering a better experience to your buyers, especially for SaaS and App makers.

Better Title for Plan Update

Our Checkout previously showed the title “License Update” when buyers tried to upgrade or downgrade their subscription. While this makes sense for WordPress products, we understood that for SaaS & App products it could be confusing. To make the flow more intuitive, we now identify such cases and display the title “Plan update” instead.

Similarly, for manual renewals the Checkout will now display “Subscription renewal” instead of “License renewal”, aligning the terminology with how SaaS and App makers typically position their offerings.

Back Button Hides Automatically

To further streamline the Checkout experience, when buyers reach the Review step (and about to pay), the back button will no longer be shown.

This reduces confusion where two left arrows were previously visible on the left side of the screen—one to return to the billing form and another to navigate back to the product’s website.

Better Fallback for the Billing Cycle Selector

Recently, we published an update where our Checkout automatically detects if there is no annual discount and, in such cases, falls back to displaying the billing cycle selector instead of the upsell UI. At that time, the billing cycle selector defaulted to responsive_list mode.

After reviewing feedback from makers with all three billing cycles configured, we are now defaulting the selector to dropdown mode, as it consumes less vertical space and keeps the layout more compact.

Cleaner Purchase Email for Licenses

We received feedback that the information shown in purchase emails about multi-unit licenses could be confusing for buyers. For example, if someone purchased a 5-Device license, the email previously displayed this as “Activations: 0 out of 5 devices”. This terminology is not always familiar outside the WordPress ecosystem. Additionally, in many SaaS and App scenarios, license usage is managed directly by the product, so Freemius may not have visibility into actual usage.

To make this clearer and more universally applicable, the email will now display a simplified label such as “License Type: 5 devices”, which better aligns with different product types and usage models.

This week we are releasing a new feature to support embedding our Customer Portal on more than one domain. Freemius allows you to embed the Customer Portal into your own WordPress website to provide a more seamless experience for your buyers. However, for security purposes, the portal will not load unless it has been embedded on the specified domain.

We understood this could be limiting in real-world workflows. Especially when testing the integration locally or in a staging environment, the URL is often different, making it impossible to see the portal in action.

To address this, you can now go to the Settings page of your Store and use the newly introduced Additional Whitelisted Domains configuration.

You can add as many additional domains or hostnames as needed, and the Customer Portal will load securely on those domains without any issues.

As per the updated guidelines from the wordpress.org review team, we are updating the integration snippet our system generates for the Freemius WP SDK. Previously, the is_org_compliant flag was only present in the snippet if it was explicitly set to false. Our SDK always treats the integration as WordPress.org compliant.

With the latest compliance update, the flag is now always present, defaulting to true.

For new products, this change ensures your first submission won’t get rejected due to a missing compliance flag. For existing products, we recommend making this manual change in your integration snippet. We will also follow up soon with an update to our deployment mechanism so the flag is automatically added to your integration snippet in newly generated versions.

This week we are rolling out a set of fixes addressing UI glitches in our Customer Portal.

1. We identified some elements that were still using legacy hard-coded colors, which could cause inconsistencies across themes. These have now been updated to use the correct design tokens.
2. We reviewed and refined all tables to ensure consistent spacing and alignment, even for products with shorter titles.
3. We also resolved a few minor layout glitches to improve overall visual stability and polish.

Read our documentation if you want to learn more about our Customer Portal.

We noticed an issue in our Analytics pages where, for some large products, requests could time out due to high data volume. After identifying the root cause, we have deployed the first round of performance optimizations to improve response times and stability.

If you continue to experience any slowdown on these pages, please reach out to our support team and let us know.

This week we are releasing a feature requested by many of our makers. Freemius sends various transactional emails to your customers. For example, when someone purchases a subscription (or lifetime access), they receive an email with all the plan and pricing details. Similarly, customers are notified when subscriptions are renewed.

So far, all these emails were fully controlled by Freemius. While they are already fine-tuned and optimized for your buyers, we understood that having some level of customization can significantly improve your software integration and onboarding experience. For example:

1. A SaaS or App product can include a short introduction and links to help users get started immediately.
2. A WordPress product may include or link to usage instructions or next steps after activation.

With this in mind, we are deploying a feature this week that lets you do exactly that. You can now add a custom section to the following emails:

1. New Subscription Email
2. New Lifetime Purchase Email
3. Subscription Renewal Email

Adding Custom Content to the Emails

Simply go to Emails → Customization, where you will find a new section named Specific Email Customization.

From there, select the email you want to customize and add a new section by defining its title and content.

The content area supports Markdown for basic formatting, and you can include custom links as needed. A live preview of the email is available below the form so you can verify exactly how it will appear to your buyers.

We believe this will help you better align transactional emails with your product’s onboarding and user journey. If you have any feedback, please let us know via the feature request board.

Freemius has a built-in review system that allows your verified customers to leave a review for your product. You can choose to display those reviews automatically in the Checkout, on the pricing page, and you can also use the API to show them on your own website or application.

Reviews are requested automatically a few days after the purchase. You can also go to the Developer Dashboard to generate a secure URL that allows your customers to leave a review directly.

We identified a regression where the review URL was not functioning correctly and was incorrectly redirecting to the Freemius homepage. The root cause has been resolved and the fix has been deployed.