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Setup Product Pricing, Plans & Refunds

Next, you’ll want to create pricing plans for your users to choose from. Each plan can differ in the number of licenses and features associated with it.

Go to the Plans page in the Developer Dashboard to create your first plan.

Freemius Dashboard - Plans

Note: A Free plan is automatically created for you. If you are adding a premium-only product make sure to delete the Free plan. The reason why we automatically generate a Free plan for you is because we believe the freemium pricing model can benefit your WordPress business by giving you the opportunity to market your free product on WordPress.org, giving you access to a large number of free users who can convert into paying customers. The WordPress SDK includes various sub-menu items that allow users to easily upgrade to your paid options (which we call “In-Dashboard Upgrading”), manage their account, and so on.

No features are added to the default Free plan, but it is recommended to add the features available in the free version of your plugin or theme, if you offer one. After you include the free features, they will show up on the WP Admin pricing table in addition to the other plans and features you offer.

More details about “In-Dashboard Upgrading” and the WP Admin pricing table will be covered later.

Click Add Plan to create a new plan. Enter a unique name in lowercase and specify a title. e.g. ‘pro’, and ‘Pro’ (without the quotes).

Creating a new plan will update the auto-generated SDK code snippet. For your convenience, the updated snippet appears in a pop-up window.

Freemius Dashboard - SDK integration snippet

Pro Tip: This is why we mentioned earlier that you should wait until the pricing plans have been created to save you having to copy the SDK integration snippet into your plugin more than once. You can close the window for now, as this is covered in the next section. In the future though – when you’re comfortable with the integration steps – it’s handy to be able to copy the updated snippet directly from the Plans page without having to go back to the SDK integration page.

Enter information about the plan such as pricing for the Single Site option.

You can offer pricing options for plans that offer more than 1 license activation for multiple sites. To do this click Add Bulk and select the number of sites, and enter the relevant pricing options.

Freemius Dashboard - pricing plans

Here we entered $49 as the price for an annual single-site license and added an additional option for an annual 3-site license at $79.

You can see that Freemius offers recommendations for your pricing plans based on our experience analyzing hundreds of plugin and theme businesses over the years.

The pricing plans will be displayed in the Freemius Checkout when customers purchase your product, as seen here:

Freemius Checkout

There are other settings you can fill out to customize your plans, such as additional currencies, free trial length, support, and whether or not features are blocked after license expiration.

Toward the bottom of the screen is where you can add plan features. Simply type the name of the feature and press enter to add it to the plan. Continue until you’ve added all the required features.

Freemius Dashboard - plan features

A typical Freemius product contains a free and premium plan but you can create multiple plans if you wish. It’s recommended that you only create tiered plans that offer additional features from your lower priced plans.

E.g. – If your plugin contains a fixed number of features and you want to offer a different number of licenses for access to these features then this is best handled via a single plan.

If you’re creating multiple plans, you only need to check the box that says “Include all (plan name) features”. This will ensure your higher priced plans don’t repeat the same features over again and, instead, includes text on the pricing table that says “Includes all (plan name) features”.