10 Years of Freemius, 24 Hours of Impact: Campaign Results

What happens when a community comes together to make a change?

Yesterday, we witnessed the answer as software makers across the globe united for our 24-hour fundraising campaign in support of Girls Who Code to drive positive, lasting change in our industry.

The results are inspiring.

The Numbers Tell Part of Our Story

This campaign helped us unite with our community of software makers in a powerful 24-hour fundraising sprint, where we donated 100% of revenue shares from November 12-13 to Girls Who Code. Using our #Freemius10 hashtag, participants amplified their impact across social media, newsletters, and websites, creating a ripple effect that reached far beyond their individual networks.

In just 24 hours:

• 50+ businesses participated
• The campaign was shared over 60 times through different marketing channels
• Over 12k social media impressions with #Freemius10

🚀On Nov 12-13, @We_are_AG joins @Freemius to support @GirlsWhoCode.

100% of every sale goes to their mission, so take this chance to contribute to closing the gender gap in tech! #Freemius10 #GirlsInTechhttps://t.co/mEAezjI9wb pic.twitter.com/aJBQHP5nGc

— Aaron Bowie (@ag_aaronbowie) November 12, 2024

And while we can’t publicly disclose the amount raised, we’re proud of our community and its willingness to come together and contribute to an important cause.

More Than Just Numbers

This campaign was about more than statistics. It was about creating pathways for the next generation of women in technology.

As Laura Elizabeth, founder of Client Portal, beautifully expressed:

“As a female founder, I know how important it is to have a diverse range of people building the tools we use every day. When I heard about the opportunity to support Girls Who Code with Freemius, it was a no-brainer. Supporting the next generation of women in tech isn’t just about equality — it’s about making better products that work for everyone. Organizations like Girls Who Code are doing the crucial work of showing young women that they belong in this industry, and I’m proud to play a small part in that mission.”

Laura’s words resonate with the core purpose of our campaign: building a tech industry that reflects and serves everyone — now and in the future.

Community in Action

The campaign saw participation from businesses of all sizes, from independent software makers to established companies. Each contribution, regardless of size, added to our collective impact. The enthusiasm we witnessed — from social media buzz to newsletter shares — demonstrated the tech community’s commitment to positive change.

“I was easily convinced to join Freemius and support Girls Who Code as part of their 10th-anniversary celebration! As a father of two girls, it’s a privilege to be able to participate and impact and diversify the tech world for good,” says Tobias Bäthge, founder of TablePress.

Here are just a few of the messages of support that flooded social media platforms yesterday:

I’m joining @Freemius to support @GirlsWhoCode. On Nov 12-13, 10% of every sale or renewal for my @PostToGMB and Product Sync for GBP WordPress plugins will go to their mission. Also happy 10th birthday Freemius! #Freemius10 https://t.co/ppaJWbx3xM

— Koen Reus (@KoenReus) November 12, 2024

An excellent initiative by Freemius 👏 (and congratulations on your 10-year anniversary 🎉) https://t.co/23JFdtmWmY

— Katie Keith (@KatieKeithBarn2) November 12, 2024

Looking Ahead

While our 24-hour campaign has concluded, we hope its impact will continue to ripple through the industry. The funds raised will help Girls Who Code continue their vital work of empowering the next generation of female technologists.

To everyone who participated — whether by making a purchase, spreading the word, or contributing to the conversation — thank you! You’ve helped prove that when we come together as a community, we can create meaningful change.

This campaign may have been part of Freemius’s 10th-anniversary celebration, but it’s also about the future: a future where the next generation of software makers better represents the diverse world we live in.