plugin.fm Season 3 Recap: What Software Makers Really Need to Know About Marketing
Season 3 of plugin.fm just wrapped, and this one felt different.
Tag: marketing
Stop Wasting Time: The Proven Marketing Automation Strategy to Grow Your Software Business Faster
If you’re still handling repetitive marketing tasks manually, you’re not just wasting valuable time – you’re actively taking hours away from product development, feature improvements, and the core work that…
plugin.fm Returns: Bridging Makers, Great Products, and Smart Marketing
Cue the horns 📯: plugin.fm is back! 💥 Season 3 of plugin.fm launches today, zeroing in on a topic that can make or break any software business: marketing.
AppSumo Marketplace & Lifetime Deals: A Smart Play or Risky Move for Your WordPress Products?
AppSumo is known for offering great deals, helping digital creators reach an audience eager for discounts. For new WordPress product makers, it’s a great way to gain visibility and grow…
Creative Market: An Honest Breakdown for WordPress Product Makers
Creative Market is becoming a popular choice for WordPress product makers, offering access to a community of over 10 million creative professionals. It allows sellers to set their own prices,…
Outbound Software Sales: How To Create an Outbound Sales Strategy for Your Software Products
Outbound sales often get a bad rap, especially among solo software makers and small businesses. When you hear the terms “outbound” and “sales” together, is the first thing that comes…
Are WordPress Marketplaces Still Worth It in 2024? A Deep Dive for Software Makers
Years ago, charging money for plugins/themes in the WordPress space was frowned upon. But when WordPress began commercializing, developers saw the opportunity to start selling themes and plugins full-time instead…
Analyzing and Optimizing Sales Funnels for WordPress Plugins
Let’s cut to the chase: Selling WordPress plugins ain’t easy. Solo plugin makers and SMBs in the space need to use all means available to convert customers and drive revenue.
Proven Inbound Sales Strategies to Sell Your Software Products
Mastering the art of inbound sales can help bootstrapped software makers and SMBs increase revenue by attracting, engaging, and converting more customers — without breaking the bank.
Make Your Mark: Building Brand Trust, Credibility, and Differentiation in WordPress
Nowadays, breaking new ground in WordPress is like herding cats. The market’s matured: almost every possible niche is filled with plugins, themes, or static software offering solutions that compete for…
Beyond the SEO Algorithm: Rand Fishkin on How Digital PR Can Make Your Software Product Stand Out
Key Article Takeaways: Digital PR focuses on building relationships with journalists and influencers to get mentioned in their content — one mention in the right publication or YouTube video can…
15 Outbound Sales Tools to Accelerate Growth of Your Software Business
Let’s not beat around the bush — many (if not most) software makers would rather focus on product development than sink their teeth into marketing and sales. But, ironically, you…
Inbound Sales vs Outbound Sales: Choose the Right Strategy For Your Software Business
Making software products is the fun part 🚀 Selling them is where things get tricky 📉 With numerous sales tools and technologies available, software creators need to find the right…
How to Automate Product Review Generation for Software Products
Ever wondered why your competitors have a plethora of reviews or why they seem to be better at generating them? It’s not because their customers love them more or are…
The Benefits of Podcasting for Business: What We Learned from Launching plugin.fm
Podcasting 🎧 can be a great way to build a community around your brand and position you as an expert in your field. But the real question is, are you…