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For software makers of all kinds, including SaaS founders, app developers, and plugin and theme authors. If you’re building software and want to grow, you’ll find what you need here.

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Exploring business models & best practices
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Navigating marketplaces for maximum impact

Matt Cromwell
GiveWP

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Elevating your marketing strategies

Getting your SaaS go-to-market strategy right without a budget doesn’t mean doing everything on a smaller scale. It means doing one thing well. The three motions that work for early-stage SaaS founders

April 1, 2026

How are you supposed to keep the lights on when just 1.74% of new pages break into Google’s Top 10 within a year? Get started with Freemius Built for the success of

November 10, 2025

You built a feature to solve a real problem. It works. It’s useful. But no one’s using it. Not because the code is broken. Not because the UX is clunky. But because

July 22, 2025

If you’re still handling repetitive marketing tasks manually, you’re not just wasting valuable time – you’re actively taking hours away from product development, feature improvements, and the core work that grows your

April 28, 2025

Freemius is built on collaboration — within our team and within our community of software makers. As we move beyond WordPress to encompass software making as a whole, our brand had to

February 19, 2025

Standing out in crowded markets can feel like an uphill battle — especially if you’re part of a small team or working solo with limited marketing resources. But there’s a way to

November 11, 2024
Strategies for acquisitions & successful exits
Expert insights: learning from the best
Navigating taxes, privacy, and regulations
Leveraging the WordPress.org repository

The new WordPress plugin repository was officially released, replacing the old “legacy” one. Many community members (including me) feel that most of the issues that were addressed during the feedback phase were

March 29, 2017

With over 38,000 plugins in the WordPress directory, it can be difficult to make yours stand out and get people hitting the ‘download’ button. Your plugin page is really the first and

July 13, 2015

Hosting a plugin on the WordPress.org repository is one of the most popular (and effective) ways of kickstarting a successful freemium business. If it’s your first time submitting a plugin to the

June 1, 2021
Building your dream team: hiring & growth
Successful product launch strategies
Innovative growth hacks for your business
July 3, 2025

Accessibility isn’t optional anymore — and ignoring it could cost you. Get started with Freemius Built for the success of software sellers and their products Get started

April 7, 2025

Many software makers fail to capitalize on profit opportunities because they don’t look at their data — at least not the right way. Get started with Freemius Built for the success of

March 25, 2025

Imagine losing a sale, fighting to get your money back, and then getting slapped with a $30 fee for trying! 😵‍💫 That’s the reality many indie developers and software makers are waking

July 3, 2025

Accessibility isn’t optional anymore — and ignoring it could cost you. Get started with Freemius Built for the success of software sellers and their products Get started

April 7, 2025

Many software makers fail to capitalize on profit opportunities because they don’t look at their data — at least not the right way. Get started with Freemius Built for the success of

March 25, 2025

Imagine losing a sale, fighting to get your money back, and then getting slapped with a $30 fee for trying! 😵‍💫 That’s the reality many indie developers and software makers are waking

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