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Exploring Business Models & Best Practices

Niche vs. Mass Market: Choosing the Right Audience for Your WordPress Plugins & Themes
Goran Mirkovic by Goran Mirkovic

Niche vs. Mass Market: Choosing the Right Audience for Your WordPress Plugins & Themes

The WordPress market is overflowing with fantastic products. Competition is fierce in every niche imaginable, so — naturally — trying to enter with a new solution and winning over customers…

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Should You Sell A Premium WordPress Theme Or A Free WordPress Theme With Paid Add-ons?
Nicolas Lecocq by Nicolas Lecocq

Should You Sell A Premium WordPress Theme Or A Free WordPress Theme With Paid Add-ons?

In this post, I am going to share the benefits and drawbacks I considered, and the lessons I have learned in my journey of selling a free theme with paid…

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The Ultimate Guide To Free Trials For Premium WordPress Plugins And Themes
Vova Feldman by Vova Feldman

The Ultimate Guide To Free Trials For Premium WordPress Plugins And Themes

Trials for software products and SaaS (Software as a Service) has been a standard practice for years and is considered as an excellent way to get a higher reach and…

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This WordPress Agency Turns Its Custom Plugins/Themes Into a Recurring Income
Vova Feldman by Vova Feldman

This WordPress Agency Turns Its Custom Plugins/Themes Into a Recurring Income

At Freemius, we work closely with our partners, so we get a unique opportunity to encounter some very interesting monetization use cases and business models. Today I’d like to share…

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The 5 Mistakes That Will Kill Your Plugin Business Profits
Karen Dimmick by Karen Dimmick

The 5 Mistakes That Will Kill Your Plugin Business Profits

We all know that having a buggy plugin or dropping the ball on support is a quick way to kill off your plugin business, but what other, more subtle mistakes…

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Launching Paid Features for Your Free WordPress Plugin: How to Do It Right
Goran Mirkovic by Goran Mirkovic

Launching Paid Features for Your Free WordPress Plugin: How to Do It Right

Ever wondered if going freemium is the smart move for your plugin? Well, we’ve got some juicy data that might convince you.

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How to Decide What Features in Your Plugin Should be Free or Premium
Vova Feldman by Vova Feldman

How to Decide What Features in Your Plugin Should be Free or Premium

Deciding which features should be free or premium can be a daunting task as a plugin developer.

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Premium vs. Freemium WordPress Plugins: The Good, the Bad and the Ugly
Tom Ewer by Tom Ewer

Premium vs. Freemium WordPress Plugins: The Good, the Bad and the Ugly

If you’re new to WordPress plugin development You might be asking yourself whether you should release a limited, free version of your plugin with an option to upgrade, or maybe just…

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Premium vs. Add-ons – Which is the Best Model for Your WordPress Plugin?
Vova Feldman by Vova Feldman

Premium vs. Add-ons – Which is the Best Model for Your WordPress Plugin?

WooCommerce, iThemes Exchange, and other successful WordPress companies have managed to build significant businesses through the add-ons monetization model. It’s very tempting just to follow in their footsteps based on…

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